Destination Marketing Audit & Strategy - Digital Edge Marketing
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Audit & Strategy

AUDIT &
STRATEGY

Equal parts strategy, analytical application and DMO lore: a solid concoction to pull you out of the rut.


Not ready to strategize? To the deep end.

Are you wasting valuable website real estate with a meetings section that looks like an afterthought? We give you an incisive website analysis that dives into the differentiating attributes of your destination. Then we implement a content strategy that applies data and DMO wisdom to speak specifically to your audiences, whether they’re meeting planners, sports planners or wannabe vagabonds.

Analytics-based website audit
Competitive landscape breakdown

Analysis-driven, personalized content marketing strategy

Do you need to showcase new meetings product and space expansions or even market your outdated product? Our meetings marketing strategy includes methodical analyses and comprehensive plans of action to help.

Site visit and audit of meetings product.
Analyses: situational, competitive, SWOT, meetings site and messaging.
Current challenges and meetings marketing trends.
Meetings marketing segmentation development.
Strategies and tactics.


SERVICES

From strategy, video & photography, third-party media management and more under the umbrella, our full-service solutions and integrated sales and marketing strategies help your DMO reach the right market segments and deliver more targeted group business.


LET’S GO AHEAD
AND TAKE THE
NEXT STEP.

We can start things out slow if you’d like. How about we send you an email once a month with resources for your destination marketing strategy? You won’t regret it, and we promise not to overstep our bounds. We’ll see where it goes from there. Sound like a plan?

LOVE KIT
FOR
MARKETING.

Learn all there is to know about destination marketing with our plethora of resources. Everything from eBooks to helpful articles on digital media and everything in between. And it’s all free at your disposal right now.


CREEP US ON INSTAGRAM. CREEP US GOOD.

10161 Centurion Parkway North
Suite 170
Jacksonville, FL 32256
904.619.2714

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