Meetings & Conventions Marketing | Digital Edge
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Meetings and Conventions Marketing

MEETINGS+
CONVENTIONS
MARKETING.


Looking for innovative meetings marketing?

WE GET IT.

It’s time to take your meetings marketing to the next level with digital techniques to target the right audience across platforms to reach planners while they are in the discovery phase of the buying cycle.

Utilize new media options to move planners through the decision funnel & build interest in your destination.

While fully integrating sales team efforts, we implement services with a comprehensive approach to reaching meeting planners—an approach that maps out tactics for each stage of the meeting planner’s decision-making journey.

Meeting Planner
Buyers Journey

01 Awareness

02 Consideration

03 Decision

04 Re-Engagement

Content Marketing Program Image

Your DMO Needs a Meetings Content Program

Tell your destination story to planners & create a deeper awareness for what you have to offer.  Create destination appeal through a content marketing approach and reach planners while they are in the research phase.  Generate content marketing opportunities on your channels and with trade media publishers.

Target More Specific Market Segments

Create more targeted meetings campaigns that help you grow awareness & reach in specific niche segments like technology, agriculture, environmental, etc.  With our digital strategies, Digital Edge helps you align your target market segments, growth markets with your marketing to create more value for your meetings marketing and increase awareness where you need it most.

Digital Media Services
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You Need “Meetings” Video and Imagery Assets for Marketing 

The demand for meetings video and imagery has never been greater for DMOs and most are struggling to capture the right look and depth of imagery to showcase their destination’s experiences to attendees.  From our meetings image asset audit to full-service video production, our team knows how to capture your brand essence and visually communicate your unique selling proposition to planners.

 

Maximize the ROI from Trade Shows & Event Spend

Looking to integrate your marketing with the sales team’s activities to get more of a return on your trade show participation and client events?  Our Client eCommunication program was developed just for DMOs to ensure your sales team has pre and post messaging and utilizes geofencing where it makes sense. Let your sales team focus on the next big event. We will ensure the follow-up with new planner contacts from the last show happens so those new relationships grow stronger and destination awareness continues.

Portland Post-Show Email Example

WHO WE WORK WITH

We develop meetings marketing solutions for some of the coolest destinations in the country.

JOIN THE ROSTER

 

LOVE KIT
FOR
MEETINGS.

From scoping out the latest in creative trends and destination marketing videos to pulling back the curtain on what a meetings marketing strategy looks like, our noses are constantly to the grindstone to elevate our services and bring valuable, relevant resources to DMOs just like you.

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Questions to Guide Your DMO’s Website Content Audit

Behind Rapid City’s Best Site Visit Ever

Dear DMOs, Add Some Planned Spontaneity to That Marketing!

Digital Edge Blog - Destination Site Inspection Image

Site Inspections that Win Meetings Business

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10161 Centurion Parkway North
Suite 170
Jacksonville, FL 32256
904.619.2714

© 2018 Digital Edge Marketing