B2B isn’t a side hustle. It’s the whole strategy. Group business isn’t seasonal or surface-level. It’s strategic, consultative, and high-stakes. And that’s exactly what we’re

“None of us is as smart as all of us.”  Author and business pro Ken Blanchard gets it — collaboration makes us better. And most

AI is answering meeting planners’ questions before you can say “sales deck.” Attendees are ghosting your website in favor of in-feed answers. And everyone’s regurgitating

Once considered a nice-to-have, wellness is now a strategic cornerstone in the world of meetings and events. In other words: a must-have. As DMOs work

When you notice your eyesight is changing, do you go to your primary care doctor for a new glasses or contacts prescription? No, you schedule

Ever the trendspotter, you’ve probably already spotted one of the growing trends in destination marketing: AI-powered assistants. From chatbots on meetings pages to digital concierges

At Digital Edge, we’re always testing and refining the very strategies we recommend to our destination clients. In 2024, we committed to developing a true

Every year, it’s the same thing. Prediction after prediction for the upcoming year’s meetings & conventions trends. And we’re guilty of making and sharing all

When it comes to growing meetings and conventions business, many destination marketing teams think a brand campaign with a media buy will do the trick.