B2B isn’t a side hustle. It’s the whole strategy. Group business isn’t seasonal or surface-level. It’s strategic, consultative, and high-stakes. And that’s exactly what we’re
“None of us is as smart as all of us.” Author and business pro Ken Blanchard gets it — collaboration makes us better. And most
AI is answering meeting planners’ questions before you can say “sales deck.” Attendees are ghosting your website in favor of in-feed answers. And everyone’s regurgitating
Once considered a nice-to-have, wellness is now a strategic cornerstone in the world of meetings and events. In other words: a must-have. As DMOs work
When you notice your eyesight is changing, do you go to your primary care doctor for a new glasses or contacts prescription? No, you schedule
Ever the trendspotter, you’ve probably already spotted one of the growing trends in destination marketing: AI-powered assistants. From chatbots on meetings pages to digital concierges
At Digital Edge, we’re always testing and refining the very strategies we recommend to our destination clients. In 2024, we committed to developing a true
Every year, it’s the same thing. Prediction after prediction for the upcoming year’s meetings & conventions trends. And we’re guilty of making and sharing all
When it comes to growing meetings and conventions business, many destination marketing teams think a brand campaign with a media buy will do the trick.
