We understand what it takes to sell your destination because we have been in your shoes. Our team has worked for DMO’s sales and marketing teams. This is why we’ve created sales services to provide the sales team with the support they need without taxing the marketing team using your brand. We understand how to analyze the sales data to target the right planners and move them through the meeting planners buyers journey.
Sales Activity Email Marketing
A systematic approach to communicating your tradeshows, client events, sales missions and FAM tours.
Sales Reports Evaluation
Get a detailed analysis of your sales reports to gain a better understanding of potential market segments, geo markets and other valuable data.
Mid-West & Mid-Atlantic Client Event Coordination
We provide support services to help you pull off a truly successful client event, including: qualification, invitations, registration, site selection and event/vendor coordination.
Destination Experiential Programs a.k.a. FAMs
Our unique program is designed to provide the destination with key knowledge of a planner’s perception and marketing resources to utilize in future meetings marketing efforts, a win-win even if the destination isn’t chosen to host a future program.
We have the industry experience to ensure you get the maximum ROI on this investment, giving you a better understanding of your target markets or digital efforts.
Third Party Partnership Management
We manage your DMO Partner Program to ensure you maximize your partnership investment, stay on task and gain maximum exposure.
Client Database Evaluation
An evaluation of your meetings database to identify your target markets and business opportunities to drive your marketing efforts.
Growth Markets and Persona Development
Develop core meeting planner personas of who you want to reach and how they are influenced to use in creating specific marketing tactics for leads.