2025 Trends & Predictions Your DMO Can Use to Stay Ahead

January 15, 2025
By Robert Towns

What will this year hold for your destination marketing organization and the meetings & conventions industry? Explore the quick list of trends and predictions that can help equip your sales team and enhance your organization’s marketing strategy (for meetings and beyond).

digitaledge team member speaking at a convention presenting the agency video

First, Some Key Themes

Technological advancements: Increased use of AI, analytics and immersive technologies in planning and marketing.
Sustainability: A consistent theme, with a focus on eco-friendly practices in meetings and tourism.
Personalization: From email marketing to event planning, tailoring experiences to individual preferences is crucial.
Engagement: Prioritizing authentic, immersive and interactive content to enhance user experiences.

digital edge team member presenting at a convention

Strategic Planning for Your DMO

Sustainability and data lead the way for 2025. Think eco-friendly strategies that set you apart, analytics to stay ahead and exciting formats that keep everyone engaged.

arial photo of someone with a cup of coffee on their phone on social media

Email Marketing

Personalized, interactive and sustainable — that’s email for 2025. Interactive designs make it fun, and eco-smart templates show your DMO cares. Engaging your audience can look a little different this year.

a digital edge team member presenting trends to the rest of the team

Social Media, Content & Design

Authentic, inclusive and platform-savvy is the vibe. UGC and short videos drive the buzz, bold designs catch the eye and inclusive content makes everyone feel seen. It’s about showing up where your audience is and showing off what makes your destination unique.

By applying these predictions and insights, your DMO can rethink its approach, redefine goals and transform the attendee experience. Make this year stand out with bold strategies that set your destination apart.