Digital Edge started working with Visit Lake Tahoe when they first began their destination sales efforts five years ago. The partnership started with a comprehensive sales and marketing strategy and built a meetings program from the ground up. For the 2022 fiscal year campaign, our focus was to:

Objectives:

• Maintain strong awareness among targeted meeting planners of flexible meeting spaces, year-round adventures, nightlife and entertainment offerings
• Build interest among key planner audiences for the new product and facilities to build early demand for the new space
• Support the Visit Lake Tahoe team’s efforts to generate interest for the new Tahoe Blue Event Center with strategic marketing for the facility from design phase to construction to now opening across digital marketing platforms
• Continue to invest in familiarizing planners with the destination through a FAM bringing planners into market to see and experience the offerings and capture key video footage of planners in market
• Utilize an integrated marketing approach via digital media, social media, email marketing and content marketing strategies