Savannah is a classic Southern city with a twist. Digital Edge would extend the story to attract meeting planners—focusing on groups that fit the newly renovated and expanded convention center. Our agency developed a comprehensive plan to:

Objectives:
• Create awareness and drive interest for the SCC expansion, new product offerings and the destination’s mass appeal as a bucket-list city
• Position the meetings website for success with increased engagement via a meetings website strategy and new content development
• Evaluate the meetings sitemap and provide recommendations to create a stronger focus for content and design that resonates with meeting planners
• LinkedIn training for the destination sales team with ongoing support to increase the team’s ability to sell digitally via the platform and enhance the destination’s profile
• Grow Visit Savannah’s social media presence through Digital Edge’s social distribution program (sponsored posts on LinkedIn, Facebook, Instagram & Twitter; organic and sales team posts on LinkedIn, and lead generation ads on LinkedIn)