Marketing Visit Savannah’s Convention Center Expansion

Here’s how Digital Edge helped Visit Savannah build awareness for the convention center expansion and up their group business game through strategic meetings marketing and an integrated digital media approach.


Author: Melanie Cornwell


Visit Savannah was looking to better position their destination as a prime meetings and conventions location and create awareness for the 2024 Savannah Convention Center (SCC) expansion—doubling the center’s size. They needed a knowledgeable meetings marketing agency to help them get the job done. That agency was Digital Edge.

Aerial view of the Historic District in Savannah with orange sunset skyline


Savannah is a classic Southern city with a twist. Digital Edge would extend the story to attract meeting planners—focusing on groups that fit the newly renovated and expanded convention center. Our agency developed a comprehensive plan to:

• Create awareness and drive interest for the SCC expansion, new product offerings and the destination’s mass appeal as a bucket-list city
• Position the meetings website for success with increased engagement via a meetings website strategy and new content development
• Evaluate the meetings sitemap and provide recommendations to create a stronger focus for content and design that resonates with meeting planners
• LinkedIn training for the destination sales team with ongoing support to increase the team’s ability to sell digitally via the platform and enhance the destination’s profile
• Grow Visit Savannah’s social media presence through Digital Edge’s social distribution program (sponsored posts on LinkedIn, Facebook, Instagram & Twitter; organic and sales team posts on LinkedIn, and lead generation ads on LinkedIn)


Double the Convention Center. Double the Charm.

2022 Project Highlights

Awareness Campaign
Enhanced Website Presence
  • Website Audit & Content Strategy
  • Content Development
    • 6 Meetings Website Pages and/or Articles
Social Tools & Resources for the Sales Team
  • LinkedIn Training
  • Creative Social Banners/Messaging
  • Comprehensive Social Distribution Program
Digital Media Management
  • Ongoing Performance Evaluation & Optimization
Reporting & Metrics for Partners/Stakeholders
Laptop with Savannah website scrolling on the screen


Overall Campaign


Total Digital Media Ad Impressions


Total Social Post Impressions (LinkedIn & Facebook)

SCC Expansion Page


Landing Pageviews
(339.95% from previous period)


New Users
(compared to previous period)


Landing Page Sessions


New Sessions
(compared to previous period)

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