Digital Destination Marketing Campaign Success!
Digital Edge is pleased to see the close of another very successful targeted meeting planner digital campaign geared towards creating more awareness to meeting planners of the amazing attractions that Rapid City, SD has to offer. Digital Edge developed the concept for the Amazing Rush after a strategic planning session on-site with the Rapid City team. The Amazing Rush is a race that took two meeting planner teams across the region to explore the many attributes Rapid City offers meetings & conventions by solving clues along the way.
The Amazing Rush Was a Social Media Success!
We marketed the race with a robust email campaign, Facebook ads and digital display campaigns, including contextual display and remarketing. Visit Rapid City was able to generate a lot of local publicity by tying the race into their National Tourism Week activities! Rapid City plans to expand on this concept for the second Amazing Rush to be held next spring 2017. Check back with us at the end of the month for the full case study of the event and discover how a race like this might work for your destination!
What did the meeting planners think about The Amazing Rush?
I work as a meeting planner and The Public Lands Alliance is my client, so I am kind of excited about the fact that I get to merge two things I love: one is hotels and logistics, and putting meetings together; and the other is the public lands and experiencing those as well.
– Amy Norris, Contestant of The Amazing Rush, Rapid City, SD
Here is some of the press coverage of the Winning Meeting Planners of The Amazing Rush before they began their journey:
A veteran in Destination and Hotel Sales and Marketing, Shirley utilizes her expertise to develop services that assists DMO’s in research, generating leads and increasing awareness for the destination’s meetings product and experiences.