The Summit featured leaders and industry veterans from Facebook, Google, Adobe, CNN, MailChimp as well as a best selling author and an award-winning filmmaker/producer.
Our team spent two invaluable days extending our digital marketing knowledge while hanging out in one of the coolest cities in the United States. Oh, and the cookies… the cookies were phenomenal.
Experts Who Enthralled Us
Experts & influencers with poignantly crafted messages and eye-opening ideas spoke on digital opportunities and trends in content, email & search.
Melanie Deziel
Former New York Times editor and, now, award-winning branded content consultant
Seth Godin
Best selling author of books such as Linchpin, Tribes, The Dip and Purple Cow and founder of Yoyodyne and Squidoo
Morgan Spurlock
Award-winning documentary filmmaker and producer of works such as Super Size Me, The Greatest Movie Ever Sold and 30 Days
Michael Barber
Founder of Barber&Hewitt, with awarded work including Kroger, Kraft Foods and Right Guard
Our Key Takeaways
Content
A humanistic approach must be prevalent in your digital efforts. Humanized content invests readers and can add warmth to a digital world. Also, forget the adage, “Content is King.” Concept reigns supreme when it involves your audience. Make your messages count with consumer insight and kick ass concepts.
Email marketing is the best investment for business growth, as it consistently generates the highest ROI and is the number one most effective one-to-one communication channel for marketers.
Search
Don’t report numbers – report on performance and show your clients why, what you do is important in a tangible and relatable way. Also, determine (or let us help you determine) what search analytics will help you align measurement with your goals.
Video
The key is to capture consistency, context and capability. Don’t just do it once! We all need to have video marketing in our toolbox and Vlog that! It is time to get started and be strategic.
Co-Founder
A veteran in Destination and Hotel Sales and Marketing, Shirley utilizes her expertise to develop services that assists DMO’s in research, generating leads and increasing awareness for the destination’s meetings product and experiences.
