Digital Edge’s Co-Founder and Senior Director of Integrated Media share 3 steps that will help your DMO sales and marketing teams have a stronger meetings marketing program.
1. The nuptial behavior of planners and DMOs
2. The importance of site visits
3. Becoming digitally focused
A veteran in Destination and Hotel Sales and Marketing, Shirley utilizes her expertise to develop services that assists DMO’s in research, generating leads and increasing awareness for the destination’s meetings product and experiences.