The Summit featured leaders and industry veterans from Facebook, Google, Adobe, CNN, MailChimp as well as a best selling author and an award-winning filmmaker/producer.
Our team spent two invaluable days extending our digital marketing knowledge while hanging out in one of the coolest cities in the United States. Oh, and the cookies… the cookies were phenomenal.
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Experts Who Enthralled Us
Experts & influencers with poignantly crafted messages and eye-opening ideas spoke on digital opportunities and trends in content, email & search.
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Melanie Deziel
Former New York Times editor and, now, award-winning branded content consultant[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]
Seth Godin
Best selling author of books such as Linchpin, Tribes, The Dip and Purple Cow and founder of Yoyodyne and Squidoo[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]
Morgan Spurlock
Award-winning documentary filmmaker and producer of works such as Super Size Me, The Greatest Movie Ever Sold and 30 Days[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]
Michael Barber
Founder of Barber&Hewitt, with awarded work including Kroger, Kraft Foods and Right Guard[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column]
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Our Key Takeaways
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[vc_column width=”1/3″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”2/3″][vc_column_text]Content
A humanistic approach must be prevalent in your digital efforts. Humanized content invests readers and can add warmth to a digital world. Also, forget the adage, “Content is King.” Concept reigns supreme when it involves your audience. Make your messages count with consumer insight and kick ass concepts.[/vc_column_text][/vc_column]
[vc_column width=”2/3″][vc_column_text]Email
Email marketing is the best investment for business growth, as it consistently generates the highest ROI and is the number one most effective one-to-one communication channel for marketers.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text][/vc_column_text][/vc_column]
[vc_column width=”1/3″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”2/3″][vc_column_text]Search
Don’t report numbers – report on performance and show your clients why, what you do is important in a tangible and relatable way. Also, determine (or let us help you determine) what search analytics will help you align measurement with your goals. [/vc_column_text][/vc_column]
[vc_column width=”2/3″][vc_column_text]Video
The key is to capture consistency, context and capability. Don’t just do it once! We all need to have video marketing in our toolbox and Vlog that! It is time to get started and be strategic.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text][/vc_column_text][/vc_column]
[vc_column][vc_column_text]Every year we participate in several Destination Marketing industry conferences and it was great to spend a couple of days focused on digital marketing at a conference geared towards digital agencies. We love what we do and are always looking for ways to build on our expertise and craft.
