Content Collection & Research, Park City, UT
[vc_row css=”.vc_custom_1471462220116{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1471462150623{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1471462334140{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”] Mission Overview The Digital Edge Content Team conducted an on-site content marketing experience with Visit Park City in preparation for FY2016-2017’s program of work. Goal: Collect […]
Content Collection & Research, Park City, UT
[vc_row css=”.vc_custom_1471462220116{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1471462150623{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1471462334140{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”] Mission Overview The Digital Edge Content Team conducted an on-site content marketing experience with Visit Park City in preparation for FY2016-2017’s program of work. Goal: Collect […]
Which Digital Marketing Guru Are You?
Are you a visual marketer that loves video, like ReelSEO’s Mark Robertson? A content marketer, like Buzz Sumo’s Steve Rayson, or are you more well-rounded, like Seth Godin? Digital Edge wants to know: “Which Digital Marketing Guru are you?” We polled the attendee at FADMO’s Spring Summit. The results are below!
Summary of The Amazing Rush Case Study: Rapid City’s Best. Site Visit. Ever.
[vc_row][vc_column][vc_column_text]“When you’re a smaller destination with a lot to offer to meeting planners and groups, it can become difficult sometimes to find your niche. Then, once your niche is identified, it can be nearly impossible to reach your targeted client-base without having to cast really wide nets and hope for the best,” explains Mya Surrency, […]
Email Marketing Trends DMOs Need to Know: An Interview with an Expert, Courtney Godwin
[vc_row][vc_column][vc_column_text]Courtney Godwin is one of the most steady and reliable marketers on our team. She executes flawless email marketing campaigns for our destination clients all day. We don’t hear much about her work. She is humble to a fault and quiet, but when our monthly “best of” awards come around and it’s time for each […]
Rush to Rapid City’s #TheAmazingRush Success!
Digital Destination Marketing Campaign Success! Digital Edge is pleased to see the close of another very successful targeted meeting planner digital campaign geared towards creating more awareness to meeting planners of the amazing attractions that Rapid City, SD has to offer. Digital Edge developed the concept for the Amazing Rush after a strategic planning session […]
2015 Destination Marketing Infographic by: Digital Edge
How much can a small team of expert destination digital marketers complete for 14 clients in a single year? When you know what you’re doing and you understand the destination marketing industry more than any other digital agency on the market , the total impact can be incredible. While working with clients in every region of […]
New Meeting Trends: What This Means for DMO Digital Marketing
Digital marketing is always changing. In order to efficiently reach more meeting planners, DMOs need to constantly be asking themselves, “What’s next?” While a destination’s physical logistics are still important to meeting planners, the emphasis of meetings marketing has evolved from physical logistics to human engagement. “Instead of rates, dates and space, and tables and […]
Key Findings From a Bowl Game Trip Giveaway: How to Grow Your CVB Email List
On January 2, over 50,000 college football fans descended onto Jacksonville to witness the University of Georgia take on Penn State in the TaxSlayer Bowl (formerly the Gator Bowl). To capitalize on this special, we worked with the Amelia Island Convention TDC to create a geo-targeted TaxSlayer Bowl giveaway. The winner of the giveaway received […]
Our Picks for the Top 3 Web Design Trends for 2016
As the year is just beginning, we wanted to pull together our picks for the Top 3 Web Design Trends for 2016 to help you plan for the year ahead. Having a Site that Looks Like Your Competitor’s Isn’t a Bad Thing – Common UI Patterns Help Streamline User Interaction You may have noticed […]