Meetings Marketing Adrian Award Winners: Our Campaign for Visit Park City
[vc_row equal_height=”” font_color=”light” shift_y=”0″ z_index=”0″][vc_column][vc_column_text] One of our Visit Park City ads that drove traffic to our lead generation campaign. We are excited to announce that the Hospitality Sales & Marketing Association International (HSMAI) recognized our campaign for Visit Park City with a Gold Adrian Award for Meetings Marketing excellence. The Adrian Awards competition is […]
Co-Op Marketing Campaign
Digital Edge designed a Co-Op Marketing Campaign to increase visitation to area golf courses and hotels during the winter months. We assisted Florida’s First Coast of Golf in taking advantage of the extreme winter conditions to share a sunny Florida golf message in its top fly in cold weather markets. The campaign included four co-op partners […]
How to Geo-target Tourists for a Destination Marketing Holiday Leisure Campaign
This past December, The Amelia Island Convention & Visitors Bureau introduced the inaugural Dickens on Centre event, a Victorian-themed Christmas celebration in historic downtown Fernandina Beach. In order to drive awareness and foot traffic to the event, we ran a geo-targeted destination marketing holiday leisure campaign to reach locations within a 5-hour drive radius of […]
Mobile Strategies for DMOs in 2016
Mobile will Dominate in 2016 – What does this mean for DMOs? In 2015, Google announced that more searches took place on mobile devices than desktop in 10 countries, including the US. With an increasing amount of searches taking place on mobile in 2015, it’s clear that mobile will dominate in 2016. With that […]
Identify Social Media Influencers and Engage Them in Your Brand
We Ran a Photo Contest for One DMO to Increase Brand Loyalty, Social Media Engagement and Reach In a recent blog post, we discussed the importance of incorporating user-generated content into your content marketing strategy, which offers the following benefits: Increases your rich content Cuts through advertising clutter Builds trust Improves your search engine presence […]
User Generated Content
How User Generated Content will Propel Your Content Strategy in 2016 Marketing has never been more challenging than it is today, because there are so many places that brands must have a presence. With a myriad of marketing platforms and channels, brands are producing more content than ever; but with so many brands trying to […]
How Email Marketing Increased RFPs for DMO
How Email Marketing Increased RFPs for One DMO You may have heard that email is dead, but we’ve found that nothing could be further from the truth. According to a survey from the Professional Conventions Management Association, email marketing is the most effective way to communicate with meeting planners. Meeting planners want to see meeting-relevant […]
Going Beyond Digital Marketing to Bolster Client Relationships
How We Integrated Digital Marketing and a Rush Print Job to Ensure Successful Event Marketing for San Francisco Travel When San Francisco was chosen as the host city for a national conference, we integrated both digital and print marketing through multiple channels, including a microsite, pre- and post-conference emails, newspaper advertisements and a […]
Landing Page Optimization for Destination Marketing
Landing Page Optimization (LPO) is absolutely critical in converting a prospect into a lead. While landing Page best practices are simple in theory, they can become more difficult in practice. We’ve developed a list of our top 5 tips and applied them to Destination Marketing to help guide you through it. 1. Stop Selling and […]
How We Grew a DMO Email List Using a Targeted Promotion
How Capitalizing on a Special Event via a DMO Digital Marketing campaign can gain consumer insights for remarketing visitors to return Tens of thousands of college football fans descend on Northeast Florida every year for the Florida vs. Georgia game. To capitalize on the rivalry event, the Amelia Island Tourism Development Council (TDC) tapped Digital […]