Stay A While: A Visit To Auburn and Opelika
[wvc_embed_video url=”” title=”Visit Auburn Opelika” image=”5586″][vc_column_text]Above: Digital Edge Production for Visit Auburn-Opelika Below: A Traveltorial by Andge Summer cumulonimbus clouds greeted our arrival into the Atlanta airport. With the summer travel season kicking off in full-swing, our arrival into Hartsfield-Jackson International Airport was an unexpectedly smooth operation. The temperature gauge ran hot yet the […]
A DMO’s Quick Guide: Email Marketing to Meeting Planners
3.2 BILLION email accounts across the globe* … and growing. We wanted to set that bad boy right up at the top for you. For everyone who does email marketing (and who doesn’t?), it’s such a dreamy statistic. Marketing to meeting planners through email is a whole different ball of wax, however. It’s not the […]
Four LinkedIn Do’s & Don’ts for DMO Meetings Marketing
We all know that social media has slowly but surely taken over the world. Whether it’s posting destination photos on Instagram or writing elaborate, 260-character posts on Twitter to push your newest content, social media is a powerful tool to create awareness and target specific audiences. As for LinkedIn, the world’s largest professional network, it […]
Four LinkedIn Do’s & Don’ts for DMO Meetings Marketing
We all know that social media has slowly but surely taken over the world. Whether it’s posting destination photos on Instagram or writing elaborate, 260-character posts on Twitter to push your newest content, social media is a powerful tool to create awareness and target specific audiences. As for LinkedIn, the world’s largest professional network, it […]
Case Study: Visit Rapid City’s The Amazing Rush, Season 3
A dynamic meetings marketing campaign that keeps getting better [vc_video link=”https://www.youtube.com/watch?v=12WhEPZtOJQ”][vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1533227983776{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column width=”1/2″][vc_column_text] 512 PLANNER APPLICANTS [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text] 29 RFPS IN DEVELOPMENT [/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1533227983776{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_column_text] One of the Most Creative Site Visits Imagined As we lace up our sneaks […]
Three Uncomplicated Steps for a Better DMO Content Strategy
[vc_column][vc_column_text]And exhaaaaale, time and resource-challenged friends. Your DMO (big or small) can tackle their important business goals through this effective, three-step content strategy. ‘Tis uncomplicated and gobbledygook-free. 1. Determine the top-level business goals of your DMO. 2. Implement cross-department communication. 3. Strategize for content based on goals and insights. The Rundown It can be easy […]
Free eBook: What DMO images are most successful and why…
Digital Edge eBook: Destination Imagery For DMOs DMO Imagery That’s Most Successful and Why, and How It Impacts the Expectation of Experience JACKSONVILLE, FL – July 23, 2018 Digital Edge’s newest eBook “Destination Imagery For DMOs” offers researched-back insights into what DMO images and videos are most successful and why. Learn how to play off […]
4 Strategies to Take Your DMO’s Email Campaign Beyond the Newsletter
Our industry has been sending the same leisure and meetings email newsletters for years. Oh, but the times have changed and new opportunities to leverage your email database will help your DMO provide more immediate value to readers. Here are four strategies you can implement to take your email marketing further: 1. Segment Your Email […]
How to Optimize Your Lead-Generating Landing Pages for 2019
Are you spending money on media just to lose prospects at your landing page? Landing page practices can be difficult and confusing; however, landing page optimization (LPO) is absolutely critical in converting prospects into leads and can make or break your campaign! That is why we have compiled a list of key tactics to guide […]
Digital Edge Hires Kim Ritten as Vice President of Business Relations
Ritten, a Seasoned Destination Sales Expert, Will Lead Digital Edge’s Business Relationships & Development FOR IMMEDIATE RELEASE Jacksonville, FL – July 10, 2018 – Kim Boothe Ritten joins Digital Edge as the Vice President of Business Relations. She will utilize her experience from three DMO’s in Meetings & Conventions Sales to foster Digital Edge’s business […]