5 Items That Should Be in Every DMO Budget
5 Items That Should Be in Every DMO Budget In DMO world, it feels like you are developing a brand new marketing strategy and budget as soon as you complete the last one. This time of the year can be so tedious. Take a look at why these five items should be in every […]
Atlanta Championship Getaway Campaign: a Citywide Focus
Atlanta Championship Getaway Campaign: a Citywide Focus [Check it Out] Digital Edge’s mixed-media approach creatively heightened awareness for Atlanta’s citywide diversity, entertainment options, connectivity and new convention campus developments. The campaign brought in 428 leads.[vc_single_image image=”5366″ img_size=”full” full_width=”1″ opacity=”100″ css=”.vc_custom_1530283305124{padding-top: 20px !important;}”][vc_column_text]The Challenge Atlanta is a very hospitable convention city, but preconceived notions about the […]
Maeling Bodine Appointed Vice President of Marketing and Strategy at Digital Edge
Jacksonville, FL. – June 12, 2018–Digital Edge promotes Maeling Bodine to Vice President of Marketing Strategy. In this role, she will be responsible for marketing and strategic planning for the agency’s destination marketing clientele. Bodine’s career spans over 10 years in digital marketing with experience in the hospitality industry, as well as travel and tourism. […]
Don’t fret, DMOs. Here’s what you need to know about GDPR.
The GDPR Regulations are a tad verbose. We know; we came in hot with an 88-page, soul-deadening PDF. One look at the lengthy document might have you thinking, “O.M…GDPR!” Just know that when it comes to one of the most talked about changes in data protection, we’ve got you, friends. We’ve collected concise, reliable […]
Park City Geo-Fencing Campaign
[vc_column][vc_column width=”1/3″][vc_column_text] 112% INCREASE IN LEAD GENERATION [/vc_column_text][/vc_column][vc_column][vc_column width=”1/3″][vc_column_text] 36% VIEW RATE ON PRE-ROLL [/vc_column_text][/vc_column][vc_column][vc_column width=”1/3″][vc_column_text] 35 LEADS [/vc_column_text][/vc_column] [vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1546537846843{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1/2″][vc_column_text] THE CHALLENGE Park City is a luxury winter destination with world-class resorts, a historic and charming Downtown and unique attractions like Utah Olympic […]
5 Tips for Reaching More Planners on Your Meetings Website
A DMO’s meetings website (or microsite) is a crucial cog in the meetings marketing machine. Here are a handful of tips to reach more planners through this valuable plot of digital real estate. 1. Do a Site Audit This doesn’t have to be a daunting ‘to-do’ for you or your team. • Start with your […]
Trends in the Corporate Meetings Market & How DMOs Can Be Relevant to This Audience
Digital Edge sat down with Visit Park City’s Senior Group Sales Manager Carolyn Creek-McCallister to find out what trends she sees in the corporate meetings market, and what are some initiatives Visit Park City does to be relevant to this audience. This is what she had to say: “I just read that right now only […]
Trends in the Corporate Meetings Market & How DMOs Can Be Relevant to This Audience
Digital Edge sat down with Visit Park City’s Senior Group Sales Manager Carolyn Creek-McCallister to find out what trends she sees in the corporate meetings market, and what are some initiatives Visit Park City does to be relevant to this audience. This is what she had to say: “I just read that right now only […]
Does Your Destination Marketing Include Cinemagraphs?
We’ve saved you the trouble of fetching your compass and binoculars and voyaging out into the Great Unknown of Cyberspace to learn just how to effectively use cinemagraphs. Use the guidelines below to help light your way: First things first: What is a cinemagraph? Cinemagraphs are still photos in which a minor and repeated […]
How To Create A Successful Destination-Marketing Video
Video doesn’t have to be complicated to be effective. We all have that friend. You know, that one that receives Word With Friends “Word of The Day” updates and commences to using that word for weeks, months on end, no matter how inappropriate it may sound. “This cheeseburger is totally disconsolate,” we hear them proclaim. […]