CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM
Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change, with motivational speaker/business guru Simon Sinek. Timely (and ever passionate), Simon served up 60 minutes of counsel on how leaders can make an impact on others through difficult times. One question that landed in the buzzy chat box during the webinar […]
Destination Marketing Video: Are You Doing it Right?
Get Our Free Destination Marketing eBook At this point, your destination has likely integrated video into your marketing plan. You’ve set aside a significant amount of your budget towards including video. You’re utilizing it on the pages of your destination website. You’re posting on social. Or maybe you’ve loaded your marketing plan with film projects […]
Evaluate and Adjust Your Meetings Campaign & Messaging
With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust With the current COVID-19 situation most meetings marketing campaigns have been adjusted to focus on relationship building messaging vs. a strong book now, call to action. This temporary approach provides an opportunity for destinations to evaluate their meetings […]
Evaluate and Adjust Your Meetings Campaign & Messaging
With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust With the current COVID-19 situation most meetings marketing campaigns have been adjusted to focus on relationship building messaging vs. a strong book now, call to action. This temporary approach provides an opportunity for destinations to evaluate their meetings […]
DMOs vs. COVID-19: Latest Insights + Tips for Meetings Marketing Efforts
Digital Edge has been keeping a pulse on the latest responses from meeting planners as they pertain to the meetings & conventions industry and its direct effects on CVBs/DMOs during and after the pandemic. We’ve gathered the top insights from MPI, PCMA, and Northstar surveys to provide you with statistics and tactics to prepare your […]
Getting Ahead of the Curve on What Planners Need to Know During COVID-19
As some destinations see the curve flattening on the number of COVID-19 cases and begin opening hotels, dining establishments, and attractions, it’s time for DMOs to get ahead of the curve in preparing the information meeting planners will need to reschedule and book groups in your destination. Here are a few tips to help prepare […]
How to Prepare Your Meetings & Conventions Messaging Post COVID-19
“Learn from the past, but don’t live there. Build on what you know so that you don’t repeat mistakes.” – Harvey MacKay For many of us this time of uncertainty has really allowed us to reflect and prepare for the future and our entrance back into the market. We tend to look at news, industry […]
How to Prepare Your Meetings & Conventions Messaging Post COVID-19
“Learn from the past, but don’t live there. Build on what you know so that you don’t repeat mistakes.” – Harvey MacKay For many of us this time of uncertainty has really allowed us to reflect and prepare for the future and our entrance back into the market. We tend to look at news, industry […]
How DMOs Will Need to Transition Group Sales After COVID-19
We are all trying to determine exactly how things will be when we return to our “new normal” and for CVBs, what group sales and services will look like post COVID-19. It is going to be key to clearly communicate to planners how your destination and facilities have adapted and responded to this new reality. […]
Social Media Tips During COVID-19
Social Media: Quiet During COVID-19? Unparalleled meeting, event and travel cancellations have faced tourism marketers with daunting challenges and an eerie uncertainty as to the months ahead in the travel and tourism industry. Though many CVBs have taken to their social channels to support their local economies and spread messages of encouragement and much-needed positivity, […]