Dreaming of Where to Travel When the Time is Right
[vc_row][vc_column][vc_column_text]Oh, the Places You’ll Go- When the Time is Right We, at Digital Edge, are deep-rooted in the Travel and Tourism industry. It’s in our blood which makes us passionate and dedicated to supporting its rise back to glory and future growth. It may not be safe to travel today, but each of us at […]
Recommendations for DMOs During the COVID-19 Crisis
As I’m sitting here writing this, we are all faced with so much uncertainty and uneasiness in the meetings and conventions and travel industry surrounding COVID-19. While Digital Edge’s senior team has been through 9/11 and the Great Recession, no one has ever experienced a situation like we are in right now. Traveling and conducting […]
COVID-19’s Impact on the Meetings Industry & How CVBs Can Manage Their Groups Sales & Services Throughout
Tips for how group sales & services can respond & prepare It is becoming more and more clear with the daily news of major conference cancellations, like ITB, that the COVID-19 coronavirus is starting to have a profound effect on the travel industry. As we watch the news from overseas and start to see more […]
2020 Meeting Trends for CVBs
Here are our top sourced meeting trends for CVBs to watch in 2020, along with some key insights on how to address them as a destination marketer. Demand will continue to outpace supply. Again this year, there’s a huge rise in demand for meetings and events. CWT Meetings & Travel predicts a 5-10% growth in […]
Marketing to Meeting Planners (B2B) vs. Leisure Visitors (B2C) – What’s the Difference?
Over the last several years of working exclusively with CVBs/DMOs while specializing in meetings and conventions marketing, we have encountered the struggles that organizations have in understanding the difference in marketing to meeting planners (B2B) versus leisure visitors (B2C). Business-to-business (B2B) marketing is quite different from business-to-consumer (B2C) marketing. Although you are still selling the […]
Is Your DMO Prepared for Cvent’s Latest Forecast for a Decline in Group Business in the Second Half of 2020?
Here are 5 resources to help your CVB prepare Cvent’s latest Group Business Outlook predicts a slight downturn in 2020. Make sure your CVB has plans in place to help your hotel partners deal with the effects of a downturn. We have been incredibly fortunate to have the longest bull market in history topping the […]
How to Leverage Your Meetings Marketing & Collaborate with Economic Development
How to Leverage Your Meetings Marketing & Collaborate with Economic Development DMOU Podcast with Mya Surrency, Co-Founder Mya Surrency, our Co-Founder, is featured on DMOU’s Podcast discussing how DMOs have been marketing to meeting planners for years, and how huge the opportunity to innovate their approach is. Mya joins DMOU to discuss a recently developed […]
Video Landing Pages for your Destination Marketing
We both know why we’re here. We’ll start by showing you the ropes. You already know video is important for your destination marketing pages-sure. Who doesn’t? But what kind of video? How long should it be? Where does it belong? And how can you be sure you’re positioning yourself to maximize your conversions? Let’s take […]
Don’t Skimp on Building Your Email Database
One of the most influential marketing channels for your meetings marketing campaign is email. And friends, it isn’t changing anytime soon! Too often for DMOs, when a salesperson returns from a trade show, the planners met at the show are not put into an email marketing campaign to build upon the interest garnered at the […]
Overcoming Sales Team’s Challenges with Meetings Marketing Strategies
We know from experience (having worked for CVBs on the marketing and sales side) that the group sales team faces many challenges when trying to reach the organization’s goals to drive more meetings and conventions business. Oftentimes, there’s a disconnect between marketing and sales and it’s of no fault of either one of the teams. […]