Recap: The Physicians Perspective on Meetings & Events
Doctor’s Orders: The Physicians Perspective on Meetings & Events by American Express Meetings + Events Recap & Key Details that Apply to Destination Marketing Organizations Most With the healthcare industry seeing continual growth, destinations across the country are focusing on how they can expand their medical meetings market. With this growth has come a litany […]
Get More Asses in Your Aisle: 3 Digital Marketing Trade Show Tactics
We’ve observed a lot from hanging around the trade show scene for years. (Oh, it’s a scene all right.) There’s one inarguable fact when it comes to these shows: every booth is fighting for attention. Some destinations go the eye candy route, stuffing the proverbial bra with “look over here” imagery, games and advertising. […]
How to Optimize Your Travel Site for Voice Search
Meeting and event planners are on the go. Always. And attendees are constantly searching for ways to experience a destination. So, they search. And more and more often, they are using their voices to do it. For most people, it’s just faster and easier to talk than type. So as they — along with nearly […]
9 Little Known Facts That Can Save Your Destination Marketing Film Shoot
If you’ve been following our blog, you’ve probably read some of our big picture studies on how to conduct a successful destination marketing film shoot. Like this one or that one. Sure, we’ve stacked the bricks. Now it’s time to fill in the mortar. With your foundation for video production set, let’s dig a little […]
Digital Edge Webinar: “How Destination Imagery Impacts the Expectation of Experience”
[wvc_embed_video url=”https://www.youtube.com/watch?v=mkscBBvDFQI” title=”Webinar: How Your Destination Imagery Impacts The Expectation Of Experience” image=”5793″] Miss the debut Digital Edge ‘nar? Have no fear, we’ve got you covered above. Enjoy the full dispatch. What happened when our agency took a more scientific approach to working with Destination imagery? In Digital Edge’s first webinar, we uncovered a few […]
9 insights for DMOs 2018
[vc_column_text] 9 Insights for DMOs from DCI’s Research Study: A View from Meeting Planners: Winning Strategies in Destination Marketing. In this third edition of the semi-annual survey, Development Counselors International provides a peek into what planners are thinking that Destination Marketing Organizations (DMOs) can use to develop their own meetings marketing strategies. Here are our […]
Andge Shares Destination Imagery Insights on Zesty Marketing Podcast
No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others – but have you ever wondered why? Well, Andrew Woods has, […]
2019 Design Trends
Let’s start by doing a Google search: “2019 Design Trends”. Take me away, Google. Let’s see: Gradients, Serifs, Asymmetrical Design…Moody Color Palettes. Déjà vu. Let’s check the next article: Asymmetrical Design, Serifs, Gradients…Isometric Design. Isometric design? I animated with isometrics back in June. Hmmm… As I continue to search through the never-ending list of “2019 […]
10 Terrible, Horrible, No-Good, Very Bad Destination Photos
Welcome to our first episode of “What Not To Use”: Destination Marketing Photography Edition. “Boy, this party really died.” Guy in the tie: your hands say, I’m weighing an important decision, but your mouth indicates that you didn’t attempt to even have a fictitious dialogue with your motley crew of randoms during this awful […]
Digital Marketing Trends to Add to Your Destination Marketing in 2019
Take Advantage of Micro-Moments DMOs need to be there when their audience reaches for their devices to create an informed decision. With all the influence out there, DMOs need to take advantage of the opportunity to engage in what Google calls, “micro-moments.” When a consumer turns to their phones to take action on something […]