Holiday Gift Guide for Destination Organization Sales & Marketing Teams
“Son of a nutcracker!” The holiday season brings lots of cheer, but it also brings the stress of searching for the perfect gifts for family, friends and coworkers. Not to mention, for travel & tourism professionals, you’re busy finalizing your plans for the upcoming year. As our gift to you, here’s your go-to list of […]
Meetings Marketing Strategies That Work for Small Destinations
We see you, small DMOs. You have just as many marketing pressures as larger destinations. But they have strength in numbers. The good news: There’s strength in knowledge, too. With a partner with vast experience in meetings, group sales, travel trade and sports, you gain the expertise to execute strategic marketing campaigns that hone in […]
5 Must-Have Features for Your Destination Meetings Marketing Website
Meeting planners are looking for the information they need to plan great meetings, and your DMO website should be their top resource! It’s crucial that your meeting site is easy to navigate, quick to load and packed with the information event organizers need to make decisions. Here are five key design priorities to focus on […]
Why It’s OK to Have an AOR & Niche B2B Agency + How to Manage Them All
In the words of Forbes: Specialized agencies “aren’t just familiar with the industry, they’re part of it.” Today, agencies are encouraged to specialize to stand out. While that may be the best course of action for agencies, it can create a challenge for clients who need to find the right agency for each area you […]
All About the Local Community: Key Points for Your Destination from DI Annual
Happy visitors = happy residents = happy destination organizations. That was our key takeaway from the Destinations International 2024 Annual Convention in Tampa. Whether traveling for leisure or business, visitors mean big benefits for destinations. It’s all about how destination organizations partner with the community to improve the quality of life for all. More on […]
The Art of Seduction: FAM Tour Tips to Win Planners Over
You gotta see it to believe it. Familiarization (FAM) tours… wait for it… ~familiarize~ meeting planners with your destination firsthand, showing them in person all the unique attributes that’ll provide their group with a signature, unforgettable experience they can only have by attending the event in your city. This method of promoting a destination to […]
Takeaways from MPI WEC 2024 in Louisville
Crafting experiences — it’s essential to one of the emerging trends in the meetings industry: personalization. Planners want customized offerings for their attendees, and destination organizations need to show them how they can provide them. But crafting experiences goes way beyond that. How is your destination organization crafting marketing and selling points to showcase how […]
We Need to Talk… About Sales & Marketing Alignment
We see and hear you. Travel & tourism organizations continue to come to Digital Edge with some of their biggest challenges: communication between group sales & marketing teams and managing their priorities. We specialize in unifying these two departments and helping both be more successful in achieving their goals. Here are a few strategies to […]
3 Ways to Market Your Destination’s Meaningful Group Travel Experiences
The emphasis on in-person meetings is stronger than ever. Yet, according to the 2024 American Express Global Meetings and Events Forecast, industry leaders say it’s harder to attract attendees to events away from home. So, how do you make sure meeting planners know your destination will build attendance? You need to market your destination’s meaningful […]
9 Terrible, Awful, No-Good, Very Bad Meetings Marketing Mistakes
The ‘leisure with a lanyard’ approach is common in meetings marketing, but this could quickly lead your travel & tourism organization down a rabbit hole of wasting money and time and still not reaching the right planners. And when you do, your message just doesn’t land with the audience. With 100+ years of industry expertise, […]