Ticking Up Tourism: Master TikTok for Your Destination Marketing
57% of younger travelers rely on social media for their travel decisions, according to Skift Research’s 2024 report, “Exploring Gen Z and Millennial Travel.” And it probably comes as no surprise that one of Gen Z’s preferred channels is TikTok. How can your destination organization leverage this channel? Learn how to capture your target audiences […]
Visit Rapid City Receives Platinum Adrian Award for B2B Integrated Campaign
Visit Rapid City was honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the 2025 Adrian Awards Celebration on February 18 in New York. Digital Edge is proud to support Visit Rapid City in its achievement of a Platinum Adrian Award for its winning entry in the Integrated Campaign […]
Meet LA Receiving Bronze Adrian Award for Group Sales/Travel Trade Advertising
Meet LA, the sales & marketing team for Los Angeles Tourism & Convention Board’s meetings & conventions sector, is being honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI). Digital Edge is proud to support Meet LA in its achievement of a Bronze Adrian Award for its winning entry in […]
Holiday Gift Guide for Destination Organization Sales & Marketing Teams
“Son of a nutcracker!” The holiday season brings lots of cheer, but it also brings the stress of searching for the perfect gifts for family, friends and coworkers. Not to mention, for travel & tourism professionals, you’re busy finalizing your plans for the upcoming year. As our gift to you, here’s your go-to list of […]
Meetings Marketing Strategies That Work for Small Destinations
We see you, small DMOs. You have just as many marketing pressures as larger destinations. But they have strength in numbers. The good news: There’s strength in knowledge, too. With a partner with vast experience in meetings, group sales, travel trade and sports, you gain the expertise to execute strategic marketing campaigns that hone in […]
5 Must-Have Features for Your Destination Meetings Marketing Website
Meeting planners are looking for the information they need to plan great meetings, and your DMO website should be their top resource! It’s crucial that your meeting site is easy to navigate, quick to load and packed with the information event organizers need to make decisions. Here are five key design priorities to focus on […]
Why It’s OK to Have an AOR & Niche B2B Agency + How to Manage Them All
In the words of Forbes: Specialized agencies “aren’t just familiar with the industry, they’re part of it.” Today, agencies are encouraged to specialize to stand out. While that may be the best course of action for agencies, it can create a challenge for clients who need to find the right agency for each area you […]
All About the Local Community: Key Points for Your Destination from DI Annual
Happy visitors = happy residents = happy destination organizations. That was our key takeaway from the Destinations International 2024 Annual Convention in Tampa. Whether traveling for leisure or business, visitors mean big benefits for destinations. It’s all about how destination organizations partner with the community to improve the quality of life for all. More on […]
The Art of Seduction: FAM Tour Tips to Win Planners Over
You gotta see it to believe it. Familiarization (FAM) tours… wait for it… ~familiarize~ meeting planners with your destination firsthand, showing them in person all the unique attributes that’ll provide their group with a signature, unforgettable experience they can only have by attending the event in your city. This method of promoting a destination to […]
Takeaways from MPI WEC 2024 in Louisville
Crafting experiences — it’s essential to one of the emerging trends in the meetings industry: personalization. Planners want customized offerings for their attendees, and destination organizations need to show them how they can provide them. But crafting experiences goes way beyond that. How is your destination organization crafting marketing and selling points to showcase how […]