Use These Multi-Industry Trends & Developments to Innovate Your Meetings Marketing
Leverage the latest B2B marketing strategies being utilized outside of our industry to spark innovation within your destination organization’s M&C marketing. As our industry and world continue to digitize and evolve, Destination organizations (DOs) are facing increased competition from their peers, and the need to innovate meetings and conventions marketing strategies is greater than ever. […]
Austin Sherrill Named Sr Interactive Media Designer
We are delighted to announce that Austin Sherrill has been promoted to Senior Interactive Media Designer! In his first year with Digital Edge, Austin has stepped into some big shoes at Digital Edge by transforming our web design services, conjuring some of the most successful campaign headlines, and even elevating our voiceover services. All while […]
Courtney Godwin Named Director of Digital Operations
We are thrilled to announce that Courtney Godwin, our former Director of Digital Marketing, has been promoted to Director of Digital Operations. As a tried-and-true veteran within the organization, Courtney has had the unique opportunity to be a part of the agency from its infancy. She has worked in several departments helping mold the programs […]
ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22
A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital Edge was asked to lead the first ever meetings marketing session at #ESTO22 in Grand Rapids and we worked to make sure this was a session that was totally different from other […]
6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention)
Get to them … The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your storytellers. There is room for a new model for destination organizations when it comes to sustainable tourism. There’s no blueprint for every destination. Organizations are heading towards a future of open-source solutions. […]
Matt Leamon Named Sr Interactive Media Manager
We are delighted to announce that Matt Leamon has been promoted to Senior Interactive Media Manager! In his seven years with Digital Edge, Matt has been a major player in transforming our video services, adding a drone certification and aerial video to our arsenal, learning and teaching virtually every digital platform Digital Edge leverages for […]
DMOs Take Note: Thoughtful Design Makes Information Accessible
Design is not about just making things “pop” or look cool. Fundamentally, design must serve a purpose and communicate an idea effectively. More importantly, solve problems for users while employing empathy. Empathy, which is defined as the ability to understand and share the feelings of another, is a word getting tossed around a lot recently […]
Helping Destination Sales Teams Leverage LinkedIn
Training Teams to Become Social Sellers Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume of activity and interest truly hit a peak immediately after the start of the pandemic. Today, LinkedIn training and support is one of the top services our convention and visitors bureau clients […]
A Summary of the Summits & Key Takeaways
Having returned from two industry conferences, the future of the meetings and conventions industry isn’t quite where any of us want it to be, as we are still facing serious challenges post pandemic. As premier partners with Destinations International, Digital Edge participated in the Convention Sales & Services Summit and the CEO Summit where we […]
Marketing Trends in 2022: A Little Less Town Crier, A Little More Town Hall
Anyone who went through a Sourdough baking phase recently can attest: we’ve learned a lot about ourselves these past few years—both individually and collectively. 2021 returned us to a quasi-normal routine, but in moving forward we haven’t forgotten the lessons we’ve learned. After all, what are trials but catalysts for growth? What are tribulations but […]