Planning L.A.’s Comeback

Planning L.A.’s Comeback Amidst a global setback Discover Los Angeles enters the reopened market with a strong Comeback! This impactful branded messaging accompanies the DMO’s new and improved logo which “embraces the optimistic spirit of Angelenos, while inviting visitors to discover a destination that celebrates personal freedom under a sun of infinite possibilities.” Digital Edge […]

Teamwork Makes the Branson Meetings Destination Dream Work

Explore Branson a Case Study on “Integrated Media and Team” Integrated media is the unification of different media formats, elements and techniques to relay information or advertisements. Integrated team is a system of collaboration working between all of those involved in the delivery of a project on a day to day basis. Integrate these two […]

A Destination Partnership Built On a Strong Foundation & Innovation

Visit Park City “Strength in Length” Case Study Digital Edge and Visit Park City’s partnership started from humble beginnings in 2016. With a need to raise awareness for meetings in the destination during their shoulder season (Spring and Summer), Digital Edge was tasked with creating an integrated meetings marketing strategy and campaign that aligns with […]

Case Study: Helping Visit Sacramento Relay Destination Value in a Pandemic Era

What Business Did We Have? As COVID-19 cleaved the travel and tourism industry, Sacramento was among the many large cities most vulnerable to the prohibition of meetings and events and strict stay-at-home ordinances in California.  Early on, California assigned a four-tiered, color-coded tracking system, which presently allows for the economy and civic life to operate […]

Getting Casper “Open for Business”

First things first: This isn’t our first rodeo. Casper is a small town in Wyoming. But what it lacks in size, it makes up for in a unique assortment of outdoor adventures and a rich history rooted in Western hospitality. With safety measures securely in place and the Casper Events Center and surrounding saloons waxing […]

CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM

Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change, with motivational speaker/business guru Simon Sinek. Timely (and ever passionate), Simon served up 60 minutes of counsel on how leaders can make an impact on others through difficult times. One question that landed in the buzzy chat box during the webinar […]