Why Meetings Marketing Now Will Pay Off Later
Invest in meetings marketing now and it will pay off in the long run later. Even through these times of uncertainty, a strong meetings marketing plan is still a solid investment. Why Meetings Marketing Now Will Pay Off Later It may seem like the wrong time to begin meetings marketing now. Either you have a […]
Destination Marketing Video: Are You Doing it Right?
Get Our Free Destination Marketing eBook At this point, your destination has likely integrated video into your marketing plan. You’ve set aside a significant amount of your budget towards including video. You’re utilizing it on the pages of your destination website. You’re posting on social. Or maybe you’ve loaded your marketing plan with film projects […]
Evaluate and Adjust Your Meetings Campaign & Messaging
With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust With the current COVID-19 situation most meetings marketing campaigns have been adjusted to focus on relationship building messaging vs. a strong book now, call to action. This temporary approach provides an opportunity for destinations to evaluate their meetings […]
Evaluate and Adjust Your Meetings Campaign & Messaging
With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust With the current COVID-19 situation most meetings marketing campaigns have been adjusted to focus on relationship building messaging vs. a strong book now, call to action. This temporary approach provides an opportunity for destinations to evaluate their meetings […]
DMOs vs. COVID-19: Latest Insights + Tips for Meetings Marketing Efforts
Digital Edge has been keeping a pulse on the latest responses from meeting planners as they pertain to the meetings & conventions industry and its direct effects on CVBs/DMOs during and after the pandemic. We’ve gathered the top insights from MPI, PCMA, and Northstar surveys to provide you with statistics and tactics to prepare your […]
How to Prepare Your Meetings & Conventions Messaging Post COVID-19
“Learn from the past, but don’t live there. Build on what you know so that you don’t repeat mistakes.” – Harvey MacKay For many of us this time of uncertainty has really allowed us to reflect and prepare for the future and our entrance back into the market. We tend to look at news, industry […]
How to Prepare Your Meetings & Conventions Messaging Post COVID-19
“Learn from the past, but don’t live there. Build on what you know so that you don’t repeat mistakes.” – Harvey MacKay For many of us this time of uncertainty has really allowed us to reflect and prepare for the future and our entrance back into the market. We tend to look at news, industry […]
Social Media Tips During COVID-19
Social Media: Quiet During COVID-19? Unparalleled meeting, event and travel cancellations have faced tourism marketers with daunting challenges and an eerie uncertainty as to the months ahead in the travel and tourism industry. Though many CVBs have taken to their social channels to support their local economies and spread messages of encouragement and much-needed positivity, […]
Recommendations for DMOs During the COVID-19 Crisis
As I’m sitting here writing this, we are all faced with so much uncertainty and uneasiness in the meetings and conventions and travel industry surrounding COVID-19. While Digital Edge’s senior team has been through 9/11 and the Great Recession, no one has ever experienced a situation like we are in right now. Traveling and conducting […]
Marketing to Meeting Planners (B2B) vs. Leisure Visitors (B2C) – What’s the Difference?
Over the last several years of working exclusively with CVBs/DMOs while specializing in meetings and conventions marketing, we have encountered the struggles that organizations have in understanding the difference in marketing to meeting planners (B2B) versus leisure visitors (B2C). Business-to-business (B2B) marketing is quite different from business-to-consumer (B2C) marketing. Although you are still selling the […]