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Destination Marketing

Use These Multi-Industry Trends & Developments to Innovate Your Meetings Marketing

Leverage the latest B2B marketing strategies being utilized outside of our industry to spark innovation within your destination organization’s M&C marketing. As our...

Destination Marketing Austin Sherrill

Austin Sherrill Named Sr Interactive Media Designer

We are delighted to announce that Austin Sherrill has been promoted to Senior Interactive Media Designer! In his first year with Digital Edge,...

Destination Marketing courtney godwin

Courtney Godwin Named Director of Digital Operations

We are thrilled to announce that Courtney Godwin, our former Director of Digital Marketing, has been promoted to Director of Digital Operations. As...

Destination Marketing microphone being held up to a business woman

ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22

A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital...

Destination Marketing Destinations international logo then text says "annual convention 2022 toronto, on, canada

6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention)

Get to them …  The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your...

Destination Marketing a photo of matt leamon

Matt Leamon Named Sr Interactive Media Manager

We are delighted to announce that Matt Leamon has been promoted to Senior Interactive Media Manager! In his seven years with Digital Edge,...

Destination Marketing image of a desk from top view featuring an accessibility logo

DMOs Take Note: Thoughtful Design Makes Information Accessible

Design is not about just making things “pop” or look cool. Fundamentally, design must serve a purpose and communicate an idea effectively. More...

Destination Marketing

Helping Destination Sales Teams Leverage LinkedIn

Training Teams to Become Social Sellers  Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume...

Destination Marketing

A Summary of the Summits & Key Takeaways

Having returned from two industry conferences, the future of the meetings and conventions industry isn’t quite where any of us want it to...

Destination Marketing

Marketing Trends in 2022: A Little Less Town Crier, A Little More Town Hall

Anyone who went through a Sourdough baking phase recently can attest: we’ve learned a lot about ourselves these past few years—both individually and...

Destination Marketing 2022 meetings and events trends

The Future of Meetings & Events Research 2022

How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. ...

Destination Marketing

Mya Surrency to present at DI Convention Sales & Services Summit 2022

Mya’s Bio With 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...

Destination Marketing

Running on Empty? Why Your Lead Pipeline Keeps Drying Up.

No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a...

Activities graph photo

Here’s What’s Trending In Key Specialty Meetings Sectors

Breaking Down the Trends, Factors, & Innovations Impacting Specialty Meeting Sectors This is more than a road to recovery, this is the future...

Digital Marketing Insights

8 Insights for Developing Meetings Marketing Content Calendars

8 Insights for Developing Meetings Marketing Content Calendars Tips for Revamping Your Social Media and Content Calendars to Leverage Your DMO’s Marketing Efforts...

Digital Marketing Insights

Digital Edge Tips for Meetings Marketing Recovery Campaign Targeting

Are Your Meetings Marketing Recovery Campaigns Targeting the Right Planners? Digital Edge Tips to Assist in Campaign Targeting As we start launching our...

Activities Gen Z Meeting Attendees - Blog Image

The Future Meeting Attendee is Gen Z

“We are digital natives, and we do understand online, but that doesn’t mean that we want every single experience of our lives to...

Destination Marketing Destination Marketing Research Blog - Digital Edge

Recap: The CVB & the Future of the Meetings Industry

Digital Edge was fortunate to partner with Destination Analysts and Miles Partnership on The CVB & The Future of the Meetings Industry 2020...

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