ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22
A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital Edge was asked to lead the first ever meetings marketing session at #ESTO22 in Grand Rapids and we worked to make sure this was a session that was totally different from other […]
Helping Destination Sales Teams Leverage LinkedIn
Training Teams to Become Social Sellers Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume of activity and interest truly hit a peak immediately after the start of the pandemic. Today, LinkedIn training and support is one of the top services our convention and visitors bureau clients […]
Mya Surrency to present at DI Convention Sales & Services Summit 2022
Mya’s Bio With 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various DMO’s, Mya uses her expertise to shape marketing strategies & solutions for the agency’s roster of clients. Oh and by the way, she likes to share those meeting marketing strategies while presenting […]
Running on Empty? Why Your Lead Pipeline Keeps Drying Up.
No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a lead fairy with a magic wand”? If only. As a team of marketing professionals with years of experience, we not only get meetings marketing but also have a deep bench of teammates […]
Virtual FAM Tours That Will Keep Selling Your Destination
Dwight D. Eisenhower once said, “Plans are nothing; planning is everything.” And Dwight E.’s notion seemed to ring truest to everyone in our industry during COVID, didn’t it? If you’re a DMO/CVB sales or marketing professional, then you know better than most that when it comes to meeting and event planners, the planning doesn’t stop—and […]
How Destination Sales Has Forever Changed
Incorporating Hybrid Isn’t Just For Planners & Events — Salespeople will be Hybrid, too. Destination sales are forever changed after more than a year of working in a virtual environment. Salespeople have had to be nimble and adapt to an entirely new way of operating during the pandemic. While things start to go back […]
The Confidence-Boosting Site DMOs Are Sharing With Partners & Event Organizers
Let’s show the world meetings can and are happening safely with key protocols in place, and help destinations everywhere on the path to recovery. Planners have indicated in study after study that they need proof that meetings are happening and that they are being held safely. Thus, the U.S. Travel Association, under the Meetings Mean […]
COVID-19 Will Force Destinations to Evaluate & Enhance Their Convention Services Offerings
Let’s Use This as an Opportunity to Innovate Our Approach to Services There’s no question that COVID-19 has severely impacted the travel industry and meetings and conventions greatly. But, with every challenge, there is an opportunity to take a step back and innovate for the better. Let’s take this challenge as an opportunity to enhance […]
Planning through a Pandemic: This CVB’s Virtual FAM Tour
Experience Grand Rapids’ Virtual FAM Tour During a pandemic, Michigan’s second-largest city leveraged technology, entertainment value, and sales and marketing strategy through a virtual FAM tour to stir up destination awareness and future interest in business travel. The Brief Backstory: Hello COVID-19. Goodbye in-person site visits. What’s a destination marketing organization to do when travel […]
The Strength in Numbers
How Collaborative Industry Partnerships with Cvent and HelmsBriscoe Help Maximize Your DMO’s ROI Digital Edge recently had the pleasure of hosting a webinar on how destinations can leverage their partnerships with HelmsBriscoe and Cvent to aid in the recovery response for COVID-19. The recording of the webinar, The Strength in Numbers, is available on our […]