ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22
A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital...
Digital Edge Marketing
Digital Edge. Edgier Marketing.
A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital...
Training Teams to Become Social Sellers Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume...
Mya’s Bio With 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...
No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a...
Dwight D. Eisenhower once said, “Plans are nothing; planning is everything.” And Dwight E.’s notion seemed to ring truest to everyone in our...
Incorporating Hybrid Isn’t Just For Planners & Events — Salespeople will be Hybrid, too. Destination sales are forever changed after more than...
Let’s show the world meetings can and are happening safely with key protocols in place, and help destinations everywhere on the path to...
Let’s Use This as an Opportunity to Innovate Our Approach to Services There’s no question that COVID-19 has severely impacted the travel industry...
Experience Grand Rapids’ Virtual FAM Tour During a pandemic, Michigan’s second-largest city leveraged technology, entertainment value, and sales and marketing strategy through a...
Mya SurrencyCo-Founder with 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...
Raise a proverbial hand if you’ve been a part of an unengaging Zoom call lately. Hell, throw two up. They happen, but they...
Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change, with motivational speaker/business guru Simon Sinek. Timely (and ever...
As some destinations see the curve flattening on the number of COVID-19 cases and begin opening hotels, dining establishments, and attractions, it’s time...
We are all trying to determine exactly how things will be when we return to our “new normal” and for CVBs, what group...
Tips for how group sales & services can respond & prepare It is becoming more and more clear with the daily news of...
We know from experience (having worked for CVBs on the marketing and sales side) that the group sales team faces many challenges when...
As industry veterans, we know that once you can get a planner in for a site inspection, you have an increased chance of...
This year we’ve started to hear from a few CVBs that their partners are asking them to “Group Up.” Often, this means they...