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Destination Marketing

Use These Multi-Industry Trends & Developments to Innovate Your Meetings Marketing

Leverage the latest B2B marketing strategies being utilized outside of our industry to spark innovation within your destination organization’s M&C marketing. As our...

Destination Marketing Austin Sherrill

Austin Sherrill Named Sr Interactive Media Designer

We are delighted to announce that Austin Sherrill has been promoted to Senior Interactive Media Designer! In his first year with Digital Edge,...

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Courtney Godwin Named Director of Digital Operations

We are thrilled to announce that Courtney Godwin, our former Director of Digital Marketing, has been promoted to Director of Digital Operations. As...

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ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22

A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital...

Destination Marketing Destinations international logo then text says "annual convention 2022 toronto, on, canada

6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention)

Get to them …  The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your...

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Matt Leamon Named Sr Interactive Media Manager

We are delighted to announce that Matt Leamon has been promoted to Senior Interactive Media Manager! In his seven years with Digital Edge,...

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DMOs Take Note: Thoughtful Design Makes Information Accessible

Design is not about just making things “pop” or look cool. Fundamentally, design must serve a purpose and communicate an idea effectively. More...

Destination Marketing

Helping Destination Sales Teams Leverage LinkedIn

Training Teams to Become Social Sellers  Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume...

Destination Marketing

A Summary of the Summits & Key Takeaways

Having returned from two industry conferences, the future of the meetings and conventions industry isn’t quite where any of us want it to...

Destination Marketing

Marketing Trends in 2022: A Little Less Town Crier, A Little More Town Hall

Anyone who went through a Sourdough baking phase recently can attest: we’ve learned a lot about ourselves these past few years—both individually and...

Destination Marketing 2022 meetings and events trends

The Future of Meetings & Events Research 2022

How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. ...

Destination Marketing

Mya Surrency to present at DI Convention Sales & Services Summit 2022

Mya’s Bio With 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...

Destination Marketing

Running on Empty? Why Your Lead Pipeline Keeps Drying Up.

No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a...

Destination Marketing Destination Sales

How Destination Sales Has Forever Changed

Incorporating Hybrid Isn’t Just For Planners & Events — Salespeople will be Hybrid, too.   Destination sales are forever changed after more than...

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How DMOs Will Need to Transition Group Sales After COVID-19

We are all trying to determine exactly how things will be when we return to our “new normal” and for CVBs, what group...

COVID-19

COVID-19’s Impact on the Meetings Industry & How CVBs Can Manage Their Groups Sales & Services Throughout

Tips for how group sales & services can respond & prepare It is becoming more and more clear with the daily news of...

Destination Marketing

Overcoming Sales Team’s Challenges with Meetings Marketing Strategies

We know from experience (having worked for CVBs on the marketing and sales side) that the group sales team faces many challenges when...

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5 Ways to “Group Up” Your DMO’s Sales & Marketing Efforts

This year we’ve started to hear from a few CVBs that their partners are asking them to “Group Up.”  Often, this means they...

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