ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22
A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital...
Helping Destination Sales Teams Leverage LinkedIn
Training Teams to Become Social Sellers Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume...
Mya Surrency to present at DI Convention Sales & Services Summit 2022
Mya’s Bio With 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...
Running on Empty? Why Your Lead Pipeline Keeps Drying Up.
No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a...
Virtual FAM Tours That Will Keep Selling Your Destination
Dwight D. Eisenhower once said, “Plans are nothing; planning is everything.” And Dwight E.’s notion seemed to ring truest to everyone in our...
How Destination Sales Has Forever Changed
Incorporating Hybrid Isn’t Just For Planners & Events — Salespeople will be Hybrid, too. Destination sales are forever changed after more than...
The Confidence-Boosting Site DMOs Are Sharing With Partners & Event Organizers
Let’s show the world meetings can and are happening safely with key protocols in place, and help destinations everywhere on the path to...
COVID-19 Will Force Destinations to Evaluate & Enhance Their Convention Services Offerings
Let’s Use This as an Opportunity to Innovate Our Approach to Services There’s no question that COVID-19 has severely impacted the travel industry...
Planning through a Pandemic: This CVB’s Virtual FAM Tour
Experience Grand Rapids’ Virtual FAM Tour During a pandemic, Michigan’s second-largest city leveraged technology, entertainment value, and sales and marketing strategy through a...
The Strength in Numbers
Mya SurrencyCo-Founder with 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...
CVB Sales: Doing It Well in a Virtual World
Raise a proverbial hand if you’ve been a part of an unengaging Zoom call lately. Hell, throw two up. They happen, but they...
CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM
Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change, with motivational speaker/business guru Simon Sinek. Timely (and ever...
Getting Ahead of the Curve on What Planners Need to Know During COVID-19
As some destinations see the curve flattening on the number of COVID-19 cases and begin opening hotels, dining establishments, and attractions, it’s time...
How DMOs Will Need to Transition Group Sales After COVID-19
We are all trying to determine exactly how things will be when we return to our “new normal” and for CVBs, what group...
COVID-19’s Impact on the Meetings Industry & How CVBs Can Manage Their Groups Sales & Services Throughout
Tips for how group sales & services can respond & prepare It is becoming more and more clear with the daily news of...
Overcoming Sales Team’s Challenges with Meetings Marketing Strategies
We know from experience (having worked for CVBs on the marketing and sales side) that the group sales team faces many challenges when...
Site Inspections that Win Meetings Business
As industry veterans, we know that once you can get a planner in for a site inspection, you have an increased chance of...
5 Ways to “Group Up” Your DMO’s Sales & Marketing Efforts
This year we’ve started to hear from a few CVBs that their partners are asking them to “Group Up.” Often, this means they...
