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ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22

A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital...

Meetings and Conventions

Helping Destination Sales Teams Leverage LinkedIn

Training Teams to Become Social Sellers  Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume...

News

Mya Surrency to present at DI Convention Sales & Services Summit 2022

Mya’s Bio With 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...

Meetings and Conventions

Running on Empty? Why Your Lead Pipeline Keeps Drying Up.

No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a...

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Virtual FAM Tours That Will Keep Selling Your Destination

Dwight D. Eisenhower once said, “Plans are nothing; planning is everything.” And Dwight E.’s notion seemed to ring truest to everyone in our...

Meetings and Conventions Destination Sales

How Destination Sales Has Forever Changed

Incorporating Hybrid Isn’t Just For Planners & Events — Salespeople will be Hybrid, too.   Destination sales are forever changed after more than...

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The Confidence-Boosting Site DMOs Are Sharing With Partners & Event Organizers

Let’s show the world meetings can and are happening safely with key protocols in place, and help destinations everywhere on the path to...

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COVID-19 Will Force Destinations to Evaluate & Enhance Their Convention Services Offerings

Let’s Use This as an Opportunity to Innovate Our Approach to Services There’s no question that COVID-19 has severely impacted the travel industry...

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Planning through a Pandemic: This CVB’s Virtual FAM Tour

Experience Grand Rapids’ Virtual FAM Tour During a pandemic, Michigan’s second-largest city leveraged technology, entertainment value, and sales and marketing strategy through a...

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The Strength in Numbers

Mya SurrencyCo-Founder with 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...

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CVB Sales: Doing It Well in a Virtual World

Raise a proverbial hand if you’ve been a part of an unengaging Zoom call lately. Hell, throw two up. They happen, but they...

Case Studies

CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM

Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change, with motivational speaker/business guru Simon Sinek. Timely (and ever...

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Getting Ahead of the Curve on What Planners Need to Know During COVID-19

As some destinations see the curve flattening on the number of COVID-19 cases and begin opening hotels, dining establishments, and attractions, it’s time...

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How DMOs Will Need to Transition Group Sales After COVID-19

We are all trying to determine exactly how things will be when we return to our “new normal” and for CVBs, what group...

Meetings and Conventions

COVID-19’s Impact on the Meetings Industry & How CVBs Can Manage Their Groups Sales & Services Throughout

Tips for how group sales & services can respond & prepare It is becoming more and more clear with the daily news of...

Meetings and Conventions

Overcoming Sales Team’s Challenges with Meetings Marketing Strategies

We know from experience (having worked for CVBs on the marketing and sales side) that the group sales team faces many challenges when...

Meetings and Conventions

Site Inspections that Win Meetings Business

As industry veterans, we know that once you can get a planner in for a site inspection, you have an increased chance of...

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5 Ways to “Group Up” Your DMO’s Sales & Marketing Efforts

This year we’ve started to hear from a few CVBs that their partners are asking them to “Group Up.”  Often, this means they...

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