Behind Rapid City’s Best Site Visit Ever
[vc_row][vc_column][vc_column_text] Visit Rapid City’s “Best. Site Visit. Ever.” Has Its Best. Season. Ever. “I’ve been a meeting planner for 20 years and I’ve never seen a marketing campaign as clever and unique as this one.” – 2019 Amazing Rush applicant. Season 4 Campaign (6-Month Period) [wvc_counter font_size=”50″ number_color=”#fab045″ number=”145″ font_weight=”700″ font_family=”Poppins” css=”.vc_custom_1559766165863{margin-bottom: 0px !important;}”] Planner […]
Dear DMOs, Add Some Planned Spontaneity to That Marketing!
Dear DMOs, Let’s spike the marketing punch with a little spontaneity. Just a little! Just enough to get off of the bleachers and onto the dance floor. (Do people still spike the punch? Are dances still held in gymnasiums with bleachers? Do dances still exist?) Anyhow, we’ve been out of that scene for a little […]
Site Inspections that Win Meetings Business
As industry veterans, we know that once you can get a planner in for a site inspection, you have an increased chance of winning the meetings business. All business is different, and like customizing your marketing message to your target audience, you should also customize site inspections for the needs and requirements of not only […]
What Your Destination Needs to Know About the Booming Industry of eSports
We’ve done the research for you and this is just the beginning of a series of articles we will be sharing on how cities can and why they should tap into this market. The eSports Market, Leverage the Phenomenon to Boost Tourism The widespread appeal of eSports makes events and tournaments a potentially major draw […]
DI’s CMO Summit Brings Out the Entrepreneurial Spirit of Destination Marketers
From Jim Schlesker opening keynote on fast growth organizations to Refinery 29 CEO Piera Geraldi’s take on creating an inspired corporation, Destination International’s CMO Summit in Houston this past April gave destination marketers every reason to think like entrepreneurs as they tackle destination marketing today. Think Like a Startup The key insight was to think […]
How DMOs Can Change Planner Perceptions & Misconceptions of Their Destination
Perception builds expectation. People’s perception of a destination is built on reputation, assumptions and what they may have seen or heard (think reviews, word of mouth, and user-generated content on social media), thus building on their expectation of that destination. Applying this to your Meetings & Conventions Market means that your DMO will have to […]
Wellness Whitepaper Becomes One DMO’s Most Popular Tool for Planners
Here’s an interesting stat: Wellness tourism grew twice as fast as overall tourism in 2018*. That little fact helped light the bulb in creating one of our most popular resources for our friends at Visit Park City. That, and Digital Edge is constantly thinking of ways to elevate the efforts of a DMO’s sales team. […]
5 Ways to “Group Up” Your DMO’s Sales & Marketing Efforts
This year we’ve started to hear from a few CVBs that their partners are asking them to “Group Up.” Often, this means they are looking for the CVB to put more emphasis on group business to build shoulder seasons or are seeing a softening of the leisure market. Here are 5 tips for how your […]
How Thought Leadership Drives Demand Generation for DMOs
Recap: How Thought Leadership Drives Demand Generation for DMOs Have you checked out LinkedIn’s research study, “How Thought Leadership Drives Demand Generation” yet? If not, we’ve got you covered with this recap that your group sales team can use to create new content marketing strategies. When I saw this report, I was immediately so excited […]
Tips for DMOs: Social Distribution for M&C Content
[vc_column][vc_column_text] Content and social distribution have their own little handshake — patty cakin’ their way through the marketing funnel, each dependent upon the other to be effective. Having a multi-faceted team of digital specialists to distribute your content socially is powerful, but if you’re here to just get some tips to integrate into your DMO’s […]