Tips for DMOs: Social Distribution for M&C Content
[vc_column][vc_column_text] Content and social distribution have their own little handshake — patty cakin’ their way through the marketing funnel, each dependent upon the other to be effective. Having a multi-faceted team of digital specialists to distribute your content socially is powerful, but if you’re here to just get some tips to integrate into your DMO’s […]
Rapid City & the Inspiring Detour: A Case Study on Marketing to Travel Professionals
How do you get tour operators/travel professionals to consider visiting (or touring) your city when you’ve got top destination tours like the Grand Canyon or Yellowstone to compete with? You don’t try and beat ‘em. You join ‘em. Skim below to see how Digital Edge and Visit Rapid City created an incentive campaign and leveraged […]
Rapid City & the Inspiring Detour: A Case Study on Marketing to Travel Professionals
How do you get tour operators/travel professionals to consider visiting (or touring) your city when you’ve got top destination tours like the Grand Canyon or Yellowstone to compete with? You don’t try and beat ‘em. You join ‘em. Skim below to see how Digital Edge and Visit Rapid City created an incentive campaign and leveraged […]
Group Sales Teams: Close Business … Then Close More.
A few thoughtful marketing efforts can help your DMO close more sales. Take note! From our free, downloadable ebook, “Put Some Wind in your Sales.” Use Email Marketing Automation Email marketing automation can create a streamlined way for your sales team to communicate to their leads and has been shown to increase campaign performance and […]
Recap: The Physicians Perspective on Meetings & Events
Doctor’s Orders: The Physicians Perspective on Meetings & Events by American Express Meetings + Events Recap & Key Details that Apply to Destination Marketing Organizations Most With the healthcare industry seeing continual growth, destinations across the country are focusing on how they can expand their medical meetings market. With this growth has come a litany […]
Recap: The Physicians Perspective on Meetings & Events
Doctor’s Orders: The Physicians Perspective on Meetings & Events by American Express Meetings + Events Recap & Key Details that Apply to Destination Marketing Organizations Most With the healthcare industry seeing continual growth, destinations across the country are focusing on how they can expand their medical meetings market. With this growth has come a litany […]
Get More Asses in Your Aisle: 3 Digital Marketing Trade Show Tactics
We’ve observed a lot from hanging around the trade show scene for years. (Oh, it’s a scene all right.) There’s one inarguable fact when it comes to these shows: every booth is fighting for attention. Some destinations go the eye candy route, stuffing the proverbial bra with “look over here” imagery, games and advertising. […]
How to Optimize Your Travel Site for Voice Search
Meeting and event planners are on the go. Always. And attendees are constantly searching for ways to experience a destination. So, they search. And more and more often, they are using their voices to do it. For most people, it’s just faster and easier to talk than type. So as they — along with nearly […]
9 Little Known Facts That Can Save Your Destination Marketing Film Shoot
If you’ve been following our blog, you’ve probably read some of our big picture studies on how to conduct a successful destination marketing film shoot. Like this one or that one. Sure, we’ve stacked the bricks. Now it’s time to fill in the mortar. With your foundation for video production set, let’s dig a little […]
Digital Edge Webinar: “How Destination Imagery Impacts the Expectation of Experience”
[wvc_embed_video url=”https://www.youtube.com/watch?v=mkscBBvDFQI” title=”Webinar: How Your Destination Imagery Impacts The Expectation Of Experience” image=”5793″] Miss the debut Digital Edge ‘nar? Have no fear, we’ve got you covered above. Enjoy the full dispatch. What happened when our agency took a more scientific approach to working with Destination imagery? In Digital Edge’s first webinar, we uncovered a few […]