2018 Destination Marketing Creative Trends
It’s Not Too Late to Hit The Reset Button: Are You Utilizing The Latest Design Trends In Your 2018 Destination Marketing Creative? The results are in: companies like Apple, Google, Spotify and Dropbox have been releasing new versions of their operating systems and setting the new standards for what we can expect in the coming […]
Digital Edge Facebook Live: 4 Solid Tips to Help Your Content Marketing Program
[vc_video link=”https://vimeo.com/237616662″] Digital Edge’s Co-Founder and Content Creator Share 4 Solid Tips to Help Your Content Marketing Program. Learn About 1. Content Audits 2. Creating a Unique Experience 3. Position & Distribution 4. Measure & Redistribute
3 Nitty Gritty Tips for Your DMO’s Meetings Marketing Program
We understand the challenges a DMO faces when creating a marketing plan for their destination, let alone for a niche segment like Meetings & Conventions. That’s where we come in. We are experts in this industry and have built tried and true strategies and solutions for meetings marketing that can help bridge the gap between […]
Why Thomas Edison Would be Proud of Digital Edge: A Look at Visit Saint Paul
Thomas Edison didn’t know it at the time (otherwise he might’ve felt a great sense of accomplishment!), but he helped paraphrase this month’s case study when he charismatically said, “I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work. When I have […]
Digital Edge Facebook Live: 3 Things Your Meetings Marketing Needs
[vc_video link=”https://vimeo.com/230986885″] Digital Edge’s Co-Founder and Senior Director of Integrated Media share 3 steps that will help your DMO sales and marketing teams have a stronger meetings marketing program. Learn About 1. The nuptial behavior of planners and DMOs 2. The importance of site visits 3. Becoming digitally focused
What Does a Marketing Strategy for Meetings Look Like?
Our marketing strategy is meetings-focused and uses methodical analyses to create comprehensive plans of action. (WAIT! Don’t get glassy-eyed just yet.) This blog isn’t going to be fluffed with pedantic jargon, we promise. This blog is going to give you a glimpse into a core service that we offer. We call it our meetings marketing […]
How We Generated Leads and Gave Some Backbone to a Small Destination
Casper, WY Meetings Campaign Campaign Start Date: January 2017 Leads to Date: 22 Small DMOs, take note: you can generate leads for your sales team, especially when you have the right strategy. A meetings marketing strategy helps you find and promote your unique selling proposition. So when Casper, Wyoming approached us for a meetings […]
How to Film Drone Footage for Your Golf Course Partners
[vc_video link=”https://vimeo.com/228979502″ align=”center”] So, you’ve landed a gig (or hope to land a gig) with your DMO’s golf course partner to produce drone footage. Maybe you’ve been practicing with your drone capturing city scapes, your local tarn, sandy beaches or vast green fields filled with maple leaves. You’re beginning to feel confident about your UAV […]
From Fairways to Funding | How Our Regional Rebranding Campaign Created Fresh Awareness And Increased Funding
[vc_column][vc_column_text 0=””] Overview We aren’t adverse to tight deadlines. Short time frames and creative agencies go together like exposed brick and savvy, downtown start-ups. It’s nothing new for us; it can even add a bit of exhilaration to the day. So when our long time friends at Florida’s First Coast of Golf (FFCG) came to […]
Edgier Learning at Digital Summit Atlanta
The Summit featured leaders and industry veterans from Facebook, Google, Adobe, CNN, MailChimp as well as a best selling author and an award-winning filmmaker/producer. Our team spent two invaluable days extending our digital marketing knowledge while hanging out in one of the coolest cities in the United States. Oh, and the cookies… the cookies were […]