Quick Tips for Your DMO’s SMARKETING Plan
[vc_column][vc_column_text][/vc_column_text][/vc_column] [vc_column][vc_column_text 0=””]What is SMARKETING? Why do DMOs need to know? Aside from being a catchy mashup of the words “sales” and “marketing,” SMARKETING describes an idea that an INTEGRATED sales and marketing strategy, executed by team members with aligned skills and end goals, can grow your DMO’s brand. For SMARKETING to work for your […]
Creating Digital Meetings Campaigns for DMOs | Bryan College Station, TX
Overview Goals: • Build awareness for Bryan College Station’s new meetings product to drive lead activity for the sales team • Implement Bryan College Station’s Meetings Strategic Plan into actions • Target the new meetings market segments to drive new business opportunities Tactics: Implemented the Experience Bryan College Station Meetings Marketing Strategy that […]
2017 DMA West Tech Summit
The DMA West Annual Tech Summit, held in Salt Lake City, showcased the current technology trends and innovations throughout the Destination Marketing Industry. How It Went The Digital Edge team was proud to be the name badge sponsor of the summit, where we were able to gain great exposure as the digital agency for some […]
Shared Economy Services Changes Business Travel
Shared economy services, aka “Disruptive Businesses” such as Airbnb, Uber and Lyft have been changing the framework of the travel and hospitality industry. But instead of fighting the current, businesses and travelers are starting to go with the flow and embracing the change. According to a Skift Article, “50 percent of corporate travel policies allow […]
Spotlight Case Study on the Park City Content Marketing Program
In July 2016, the #DigiBunch visited Park City on a FAM tour to collect assets for an extensive Content Marketing Program! Our goal was to generate more traffic to the “Meetings” section of Visit Park City’s website by creating content that would interest meeting planners, feature highlights, events, and new products within the city, and […]
Amelia Island Holiday Campaign Case Study
[vc_column][vc_column_text]In 2015 Amelia Island celebrated their First Annual Dickens on Centre, a Victorian Holiday Celebration in Historic Downtown Fernandina Beach. This free to the public event features costumed characters, themed entertainment and performances, visits from Saint Nicholas and a variety of vendors selling seasonal gifts. The event is inspired by Charles Dickens’ “A Christmas Carol” […]
5 Tips for Creating Segmentation in Your Meetings Marketing Strategies
[vc_row][vc_column][vc_column_text] As stated in a Tnooz Article, “We don’t always spend enough time understanding what our customers are trying to do and, more importantly, how they’re going about doing it.” In Meetings & Conventions marketing it is important to clearly define your DMO’s goals and create the appropriate messaging to achieve those goals. These goals […]
What Do Meeting Planners Want?
[vc_row][vc_column][vc_column_text]“We all need people who will give us feedback. That’s how we improve.” – Bill Gates The folks at Tambourine & E-ProDirect gave us the gift of Feedback in their Meeting Planner Preference Survey 2017 and we pulled out the key takeaways specific to DMO’s. What do meeting planners want? Meeting planners want DMO’s to […]
How a Digital Mindset Will Help DMO’s Promote Your Meetings & Convention Product
[vc_row equal_height=”” font_color=”light” shift_y=”0″ z_index=”0″][vc_column][vc_column_text]Being digital is not a new idea, and in the Meetings & Conventions industry DMOs know and understand that implementing digital strategies are a vital aspect of efficiency and effectiveness for their business. But knowing is only half the battle. How does one make that shift in thinking? Well it starts […]
How a Digital Mindset Will Help DMO’s Promote Your Meetings & Convention Product
[vc_row equal_height=”” font_color=”light” shift_y=”0″ z_index=”0″][vc_column][vc_column_text]Being digital is not a new idea, and in the Meetings & Conventions industry DMOs know and understand that implementing digital strategies are a vital aspect of efficiency and effectiveness for their business. But knowing is only half the battle. How does one make that shift in thinking? Well it starts […]