How DMOs Can Change Planner Perceptions & Misconceptions of Their Destination
Perception builds expectation. People’s perception of a destination is built on reputation, assumptions and what they may have seen or heard (think reviews, word of mouth, and user-generated content on social media), thus building on their expectation of that destination. Applying this to your Meetings & Conventions Market means that your DMO will have to […]
Wellness Whitepaper Becomes One DMO’s Most Popular Tool for Planners
Here’s an interesting stat: Wellness tourism grew twice as fast as overall tourism in 2018*. That little fact helped light the bulb in creating one of our most popular resources for our friends at Visit Park City. That, and Digital Edge is constantly thinking of ways to elevate the efforts of a DMO’s sales team. […]
5 Ways to “Group Up” Your DMO’s Sales & Marketing Efforts
This year we’ve started to hear from a few CVBs that their partners are asking them to “Group Up.” Often, this means they are looking for the CVB to put more emphasis on group business to build shoulder seasons or are seeing a softening of the leisure market. Here are 5 tips for how your […]
How Thought Leadership Drives Demand Generation for DMOs
Recap: How Thought Leadership Drives Demand Generation for DMOs Have you checked out LinkedIn’s research study, “How Thought Leadership Drives Demand Generation” yet? If not, we’ve got you covered with this recap that your group sales team can use to create new content marketing strategies. When I saw this report, I was immediately so excited […]
Tips for DMOs: Social Distribution for M&C Content
[vc_column][vc_column_text] Content and social distribution have their own little handshake — patty cakin’ their way through the marketing funnel, each dependent upon the other to be effective. Having a multi-faceted team of digital specialists to distribute your content socially is powerful, but if you’re here to just get some tips to integrate into your DMO’s […]
Tips for DMOs: Social Distribution for M&C Content
[vc_column][vc_column_text] Content and social distribution have their own little handshake — patty cakin’ their way through the marketing funnel, each dependent upon the other to be effective. Having a multi-faceted team of digital specialists to distribute your content socially is powerful, but if you’re here to just get some tips to integrate into your DMO’s […]
Rapid City & the Inspiring Detour: A Case Study on Marketing to Travel Professionals
How do you get tour operators/travel professionals to consider visiting (or touring) your city when you’ve got top destination tours like the Grand Canyon or Yellowstone to compete with? You don’t try and beat ‘em. You join ‘em. Skim below to see how Digital Edge and Visit Rapid City created an incentive campaign and leveraged […]
Rapid City & the Inspiring Detour: A Case Study on Marketing to Travel Professionals
How do you get tour operators/travel professionals to consider visiting (or touring) your city when you’ve got top destination tours like the Grand Canyon or Yellowstone to compete with? You don’t try and beat ‘em. You join ‘em. Skim below to see how Digital Edge and Visit Rapid City created an incentive campaign and leveraged […]
Group Sales Teams: Close Business … Then Close More.
A few thoughtful marketing efforts can help your DMO close more sales. Take note! From our free, downloadable ebook, “Put Some Wind in your Sales.” Use Email Marketing Automation Email marketing automation can create a streamlined way for your sales team to communicate to their leads and has been shown to increase campaign performance and […]
Recap: The Physicians Perspective on Meetings & Events
Doctor’s Orders: The Physicians Perspective on Meetings & Events by American Express Meetings + Events Recap & Key Details that Apply to Destination Marketing Organizations Most With the healthcare industry seeing continual growth, destinations across the country are focusing on how they can expand their medical meetings market. With this growth has come a litany […]