Case Study: Experience Grand Rapids
[vc_video link=”https://youtu.be/yjYJCl618uc”] 577 LEADS GENERATED The Goal Drive lead generation for regional and national groups by lifting Grand Rapids’ reach and building national interest in the destination’s convention center offerings. Attract more citywide groups to the destination. We had to show the right planners how excellent Grand Rapids’ citywide package was and is: their walkable […]
7 Pointers for Your DMO’s Content Editorial Calendar
As Digital Marketers, We ❤ Editorial Calendars. Editorial calendars are imperative in a digital content strategy. They help maintain organization and consistency and are the frameworks for the content your DMO will create and distribute. We love the little guys. So here are some pointers to help you polish up your existing ones, or give […]
Critical Step for Your Content Strategy: Research
Researching for your content strategy involves a little digital elbow grease but once the effort is made, it will allow you to create relevant content that is geared specifically to your audience. Follow these tips to reach your DMO’s goals: Research your audience and determine “content personas.” Determine industry trends. Take inventory and fill any […]
10 Pointers from Digital Summit to Take Your DMO Into 2019
Didn’t make it to Digital Summit 2018 in Tampa this year? Didn’t make it to any digital summits this year? Are you just now, at this moment, crawling out from summer hibernation to greet the fall breeze? Chill. We’ll catch you up to speed with our key pointers from Digital Summit 2018 and beyond. 1. […]
5 Steps for a Successful Destination Marketing Video Shoot
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln Take it from Abe: If done properly, the majority of your time spent on creating a successful destination marketing video should be spent mapping out a structured gameplan. Being properly prepared ahead of time […]
Stay A While: A Visit To Auburn and Opelika
[wvc_embed_video url=”” title=”Visit Auburn Opelika” image=”5586″][vc_column_text]Above: Digital Edge Production for Visit Auburn-Opelika Below: A Traveltorial by Andge Summer cumulonimbus clouds greeted our arrival into the Atlanta airport. With the summer travel season kicking off in full-swing, our arrival into Hartsfield-Jackson International Airport was an unexpectedly smooth operation. The temperature gauge ran hot yet the […]
A DMO’s Quick Guide: Email Marketing to Meeting Planners
3.2 BILLION email accounts across the globe* … and growing. We wanted to set that bad boy right up at the top for you. For everyone who does email marketing (and who doesn’t?), it’s such a dreamy statistic. Marketing to meeting planners through email is a whole different ball of wax, however. It’s not the […]
Four LinkedIn Do’s & Don’ts for DMO Meetings Marketing
We all know that social media has slowly but surely taken over the world. Whether it’s posting destination photos on Instagram or writing elaborate, 260-character posts on Twitter to push your newest content, social media is a powerful tool to create awareness and target specific audiences. As for LinkedIn, the world’s largest professional network, it […]
Four LinkedIn Do’s & Don’ts for DMO Meetings Marketing
We all know that social media has slowly but surely taken over the world. Whether it’s posting destination photos on Instagram or writing elaborate, 260-character posts on Twitter to push your newest content, social media is a powerful tool to create awareness and target specific audiences. As for LinkedIn, the world’s largest professional network, it […]
Case Study: Visit Rapid City’s The Amazing Rush, Season 3
A dynamic meetings marketing campaign that keeps getting better [vc_video link=”https://www.youtube.com/watch?v=12WhEPZtOJQ”][vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1533227983776{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column width=”1/2″][vc_column_text] 512 PLANNER APPLICANTS [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text] 29 RFPS IN DEVELOPMENT [/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1533227983776{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_column_text] One of the Most Creative Site Visits Imagined As we lace up our sneaks […]