Meeting Planners Tell All: Their 5 Must-Haves From Destinations
Here are the top takeaways from our webinar, What Meeting Planners Wish Destination Organizations Knew. Do you ever wish you could read the mind of a meeting planner to find out what convention center and venue information and resources they really need from destination organizations and what digital marketing actually resonates long term? Mae Bodine, […]
Tried-and-True Solutions + Cutting-Edge Technology: Meet Digital Edge’s New Website
Our new website has an even edgier look to match our approach to B2B marketing for the travel and tourism industry. If you’re familiar with Digital Edge, chances are you’ve noticed (especially since you’re reading this) that we have a new website! If you’re new to our B2B agency, welcome! We have a new website! […]
3 Trusty Go-To’s That Remain Powerful in Meetings & Conventions Social Marketing
Strengthen your meetings & conventions social media marketing with these revamped, destination-specific strategies. You’ve likely been using social media as part of your destination’s digital marketing for a while now. But how do you evolve your strategy to stay relevant and fight algorithms and ad bidding if you don’t have a dedicated team to help […]
Growing Gains: Digital Edge’s Latest Team Member Roles
Some of the coolest things about being a leading agency in the travel and tourism industry are the exciting shifts that have happened as a result of our ongoing growth. Take a look at our latest hire and role transitions going on at Digital Edge. Our newest team member, Billy Kelley, joined the DigiBunch in […]
Digital Edge Wins 3 MUSE Creative Awards in 2023
With over 100 years of collective experience in marketing for destination organizations, Digital Edge has succeeded in B2B creative work for clients from Hawaii to Maine – and everywhere in between. And we’ve done it all with a growing team of bright and badass marketers. Here’s the latest on the three MUSE Creative Awards we […]
Apply Value Proposition to Destination Marketing
Your unique value proposition (UVP) is the primary reason a prospect should buy your product or service. It’s not a slogan or catchphrase, but a promise of value to be delivered. Your team and your destination are not all things to everyone, and that is what is valuable. Your UVP should determine the very business […]
2023 Trends Roundup for Your Destination Marketing & Sales Strategies
One thing you can count on as this year marinates is the continued wave of trends in different industries. And so far, 2023 has not been an exception. At Digital Edge, we work hard to trend hunt, staying on top of the industry’s newest developments and best practices to keep us current. We’re here to […]
Digital Edge Expands Its Leadership Team with a Key Hire and Exciting Transitions
Our Digital Edge team is delighted to announce the transitions of Kim Ritten and Mae Bodine into their new positions as Vice Presidents of Client Strategy Kim’s Transition Kim Ritten is currently transitioning from her previous role as the Vice President of Client Relations at Digital Edge. As a seasoned professional in the field […]
Use These Multi-Industry Trends & Developments to Innovate Your Meetings Marketing
Leverage the latest B2B marketing strategies being utilized outside of our industry to spark innovation within your destination organization’s M&C marketing. As our industry and world continue to digitize and evolve, Destination organizations (DOs) are facing increased competition from their peers, and the need to innovate meetings and conventions marketing strategies is greater than ever. […]
Austin Sherrill Named Sr Interactive Media Designer
We are delighted to announce that Austin Sherrill has been promoted to Senior Interactive Media Designer! In his first year with Digital Edge, Austin has stepped into some big shoes at Digital Edge by transforming our web design services, conjuring some of the most successful campaign headlines, and even elevating our voiceover services. All while […]