The Modern Day Meeting Planner: Millennial Meeting Planner
Millennial-age meeting planners and attendees have been pushing for more modern meeting design and advanced event technology for years, but the meetings industry, at large, has been slow to implement changes because industry leaders don’t take young meeting planners seriously enough. Download Millennial Persona Millennial planners want to emphasize that it is more of a […]
Getting Casper “Open for Business”
First things first: This isn’t our first rodeo. Casper is a small town in Wyoming. But what it lacks in size, it makes up for in a unique assortment of outdoor adventures and a rich history rooted in Western hospitality. With safety measures securely in place and the Casper Events Center and surrounding saloons waxing […]
Expert Takeaways – Navigating a COVID-19 World
Digital Edge has been keeping a pulse on the latest insights, responses, and actions from industry experts as they pertain to meetings & conventions navigating through the world of COVID-19. Here are our key takeaways. [Visual Learner? See the Breakdown] The Reality: Percent of Planning Possibilities A common action that the meetings & conventions industry […]
Reaching Millennial Meeting Planners
Millennial Meeting Planners What They Are Like, How They Differ and What You Can Do to Reach Them Why Is Everyone Talking About Millennial Planners? The average age of meeting planners is 36.5 years old, and the majority of planners fall into the millennial category. It’s quite clear that this age cohort is of […]
4 Tactics for CVBs to Consider When Running Media in Today’s Climate
“When times are good, you should advertise. When times are bad, you must advertise.” This adage from advertising pioneer Bruce Barton is more than 100 years old, but it still rings true today. Over the past five months due to the effects of COVID-19, the United States and the travel industry as a whole has […]
CVBs: Step Up, Get Uncomfortable, and Embrace Change with Us!
Change. Change…the word you love and hate. Whether good, bad, or both, we all have experienced change, lived through change, and if you are one of the lucky ones (and I consider myself lucky), have been right in the thick of big change—for the good. During my years with the Jacksonville Marriott, getting one of […]
CVB Sales: Doing It Well in a Virtual World
Raise a proverbial hand if you’ve been a part of an unengaging Zoom call lately. Hell, throw two up. They happen, but they don’t have to be inevitable from your end. Over the last few months, we have all had the opportunity to attend multiple conferences and meetings VIRTUALLY. What I have found to be […]
6 Ways Your CVB Can Adapt to What Meeting Planners Want During and After COVID-19
Destinations International’s Annual Virtual Convention didn’t disappoint this year. Our co-founder gave her thought leadership on a couple of sessions and our team got to join in as esteemed industry professionals provided some solid insights and ideas. One of the most resonating sessions, “Meeting Planners Unplugged,” uncovered the candid perspectives of a few members of […]
Getting Back Out There Post-COVID
With much effort, the travel and tourism industry is full-force on the road to recovery. We’re all collaborating with industry leaders, researchers and our communities to bring our destination marketing back from ground zero, raise awareness about our safety protocols, community engagement, venues and hotel partners, and build confidence in the traveler—the business traveler, to […]
Why Meetings Marketing Now Will Pay Off Later
Invest in meetings marketing now and it will pay off in the long run later. Even through these times of uncertainty, a strong meetings marketing plan is still a solid investment. Why Meetings Marketing Now Will Pay Off Later It may seem like the wrong time to begin meetings marketing now. Either you have a […]