4 Tactics for CVBs to Consider When Running Media in Today’s Climate
“When times are good, you should advertise. When times are bad, you must advertise.” This adage from advertising pioneer Bruce Barton is more than 100 years old, but it still rings true today. Over the past five months due to the effects of COVID-19, the United States and the travel industry as a whole has […]
CVBs: Step Up, Get Uncomfortable, and Embrace Change with Us!
Change. Change…the word you love and hate. Whether good, bad, or both, we all have experienced change, lived through change, and if you are one of the lucky ones (and I consider myself lucky), have been right in the thick of big change—for the good. During my years with the Jacksonville Marriott, getting one of […]
CVB Sales: Doing It Well in a Virtual World
Raise a proverbial hand if you’ve been a part of an unengaging Zoom call lately. Hell, throw two up. They happen, but they don’t have to be inevitable from your end. Over the last few months, we have all had the opportunity to attend multiple conferences and meetings VIRTUALLY. What I have found to be […]
6 Ways Your CVB Can Adapt to What Meeting Planners Want During and After COVID-19
Destinations International’s Annual Virtual Convention didn’t disappoint this year. Our co-founder gave her thought leadership on a couple of sessions and our team got to join in as esteemed industry professionals provided some solid insights and ideas. One of the most resonating sessions, “Meeting Planners Unplugged,” uncovered the candid perspectives of a few members of […]
Getting Back Out There Post-COVID
With much effort, the travel and tourism industry is full-force on the road to recovery. We’re all collaborating with industry leaders, researchers and our communities to bring our destination marketing back from ground zero, raise awareness about our safety protocols, community engagement, venues and hotel partners, and build confidence in the traveler—the business traveler, to […]
Why Meetings Marketing Now Will Pay Off Later
Invest in meetings marketing now and it will pay off in the long run later. Even through these times of uncertainty, a strong meetings marketing plan is still a solid investment. Why Meetings Marketing Now Will Pay Off Later It may seem like the wrong time to begin meetings marketing now. Either you have a […]
CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM
Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change, with motivational speaker/business guru Simon Sinek. Timely (and ever passionate), Simon served up 60 minutes of counsel on how leaders can make an impact on others through difficult times. One question that landed in the buzzy chat box during the webinar […]
Destination Marketing Video: Are You Doing it Right?
Get Our Free Destination Marketing eBook At this point, your destination has likely integrated video into your marketing plan. You’ve set aside a significant amount of your budget towards including video. You’re utilizing it on the pages of your destination website. You’re posting on social. Or maybe you’ve loaded your marketing plan with film projects […]
Evaluate and Adjust Your Meetings Campaign & Messaging
With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust With the current COVID-19 situation most meetings marketing campaigns have been adjusted to focus on relationship building messaging vs. a strong book now, call to action. This temporary approach provides an opportunity for destinations to evaluate their meetings […]
Evaluate and Adjust Your Meetings Campaign & Messaging
With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust With the current COVID-19 situation most meetings marketing campaigns have been adjusted to focus on relationship building messaging vs. a strong book now, call to action. This temporary approach provides an opportunity for destinations to evaluate their meetings […]