A Summary of the Summits & Key Takeaways
Having returned from two industry conferences, the future of the meetings and conventions industry isn’t quite where any of us want it to be, as we are still facing serious challenges post pandemic. As premier partners with Destinations International, Digital Edge participated in the Convention Sales & Services Summit and the CEO Summit where we […]
Marketing Trends in 2022: A Little Less Town Crier, A Little More Town Hall
Anyone who went through a Sourdough baking phase recently can attest: we’ve learned a lot about ourselves these past few years—both individually and collectively. 2021 returned us to a quasi-normal routine, but in moving forward we haven’t forgotten the lessons we’ve learned. After all, what are trials but catalysts for growth? What are tribulations but […]
The Future of Meetings & Events Research 2022
How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. As we leave behind the road to recovery and the rhythm of log on, greet and repeat virtually, we look into the future of meeting safely and we happily welcome the statistics […]
Mya Surrency to present at DI Convention Sales & Services Summit 2022
Mya’s Bio With 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various DMO’s, Mya uses her expertise to shape marketing strategies & solutions for the agency’s roster of clients. Oh and by the way, she likes to share those meeting marketing strategies while presenting […]
Running on Empty? Why Your Lead Pipeline Keeps Drying Up.
No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a lead fairy with a magic wand”? If only. As a team of marketing professionals with years of experience, we not only get meetings marketing but also have a deep bench of teammates […]
Here’s What’s Trending In Key Specialty Meetings Sectors
Breaking Down the Trends, Factors, & Innovations Impacting Specialty Meeting Sectors This is more than a road to recovery, this is the future of the event and meetings marketing industry. These new ideas and changes are not fads but are real, permanent, and here to stay. Now more common than ever before, virtual and hybrid […]
Planning L.A.’s Comeback
Planning L.A.’s Comeback Amidst a global setback Discover Los Angeles enters the reopened market with a strong Comeback! This impactful branded messaging accompanies the DMO’s new and improved logo which “embraces the optimistic spirit of Angelenos, while inviting visitors to discover a destination that celebrates personal freedom under a sun of infinite possibilities.” Digital Edge […]
Digital Edge Celebrates 10-Year Anniversary
Our Agency Reflects On The Last Decade of Success Being a dominant leader in meetings marketing for DMOs, Digital Edge has made memorable relationships and collaborations with other agencies and our clients since day 1 back in the fall of 2011. Ten Years Worth Talking About Over the last decade, our agency’s inspiration and vision […]
8 Insights for Developing Meetings Marketing Content Calendars
8 Insights for Developing Meetings Marketing Content Calendars Tips for Revamping Your Social Media and Content Calendars to Leverage Your DMO’s Marketing Efforts First Things First: Have a Plan for Planning Ahead Before you start creating your content calendar, document your goals so you and your team can follow along and understand what pillars and […]
Teamwork Makes the Branson Meetings Destination Dream Work
Explore Branson a Case Study on “Integrated Media and Team” Integrated media is the unification of different media formats, elements and techniques to relay information or advertisements. Integrated team is a system of collaboration working between all of those involved in the delivery of a project on a day to day basis. Integrate these two […]