Running on Empty? Why Your Lead Pipeline Keeps Drying Up.
No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a lead fairy with a magic wand”? If only. As a team of marketing professionals with years of experience, we not only get meetings marketing but also have a deep bench of teammates […]
Here’s What’s Trending In Key Specialty Meetings Sectors
Breaking Down the Trends, Factors, & Innovations Impacting Specialty Meeting Sectors This is more than a road to recovery, this is the future of the event and meetings marketing industry. These new ideas and changes are not fads but are real, permanent, and here to stay. Now more common than ever before, virtual and hybrid […]
Planning L.A.’s Comeback
Planning L.A.’s Comeback Amidst a global setback Discover Los Angeles enters the reopened market with a strong Comeback! This impactful branded messaging accompanies the DMO’s new and improved logo which “embraces the optimistic spirit of Angelenos, while inviting visitors to discover a destination that celebrates personal freedom under a sun of infinite possibilities.” Digital Edge […]
Digital Edge Celebrates 10-Year Anniversary
Our Agency Reflects On The Last Decade of Success Being a dominant leader in meetings marketing for DMOs, Digital Edge has made memorable relationships and collaborations with other agencies and our clients since day 1 back in the fall of 2011. Ten Years Worth Talking About Over the last decade, our agency’s inspiration and vision […]
8 Insights for Developing Meetings Marketing Content Calendars
8 Insights for Developing Meetings Marketing Content Calendars Tips for Revamping Your Social Media and Content Calendars to Leverage Your DMO’s Marketing Efforts First Things First: Have a Plan for Planning Ahead Before you start creating your content calendar, document your goals so you and your team can follow along and understand what pillars and […]
Teamwork Makes the Branson Meetings Destination Dream Work
Explore Branson a Case Study on “Integrated Media and Team” Integrated media is the unification of different media formats, elements and techniques to relay information or advertisements. Integrated team is a system of collaboration working between all of those involved in the delivery of a project on a day to day basis. Integrate these two […]
A Destination Partnership Built On a Strong Foundation & Innovation
Visit Park City “Strength in Length” Case Study Digital Edge and Visit Park City’s partnership started from humble beginnings in 2016. With a need to raise awareness for meetings in the destination during their shoulder season (Spring and Summer), Digital Edge was tasked with creating an integrated meetings marketing strategy and campaign that aligns with […]
Digital Edge Tips for Meetings Marketing Recovery Campaign Targeting
Are Your Meetings Marketing Recovery Campaigns Targeting the Right Planners? Digital Edge Tips to Assist in Campaign Targeting As we start launching our meetings marketing recovery campaigns, it’s important to hone in on the right audience for your destination. If your destination has a convention center, it is most likely going to need to be […]
Digital Edge Does Baltimore, MD for DI Annual
Destinations International’s Annual Convention in Baltimore Was a Huge Success for More Than 800 In-Person Attendees The main meetings & conventions themes were workforce development issues, service quality standards & destination staffing needs This week, Destinations International hosted its Annual Convention in Baltimore, Maryland, bringing together more than 800 industry professionals in person for the […]
5 Key Takeaways from MPI WEC
After more than a year of lockdowns, it felt so good to be at MPI’s WEC in Las Vegas, June 15-17. To kick start the week’s events, I even got upgraded to a Delta One Suite—a sign of many good things to come. My fellow co-founder Shirley Smith and I, along with our VP of […]