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ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22

A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital...

Destination Marketing Destinations international logo then text says "annual convention 2022 toronto, on, canada

6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention)

Get to them …  The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your...

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DMOs Take Note: Thoughtful Design Makes Information Accessible

Design is not about just making things “pop” or look cool. Fundamentally, design must serve a purpose and communicate an idea effectively. More...

Meetings and Conventions

Helping Destination Sales Teams Leverage LinkedIn

Training Teams to Become Social Sellers  Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume...

Destination Marketing

Marketing Trends in 2022: A Little Less Town Crier, A Little More Town Hall

Anyone who went through a Sourdough baking phase recently can attest: we’ve learned a lot about ourselves these past few years—both individually and...

Digital Marketing Insights 2022 meetings and events trends

The Future of Meetings & Events Research 2022

How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. ...

Meetings and Conventions

Running on Empty? Why Your Lead Pipeline Keeps Drying Up.

No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a...

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Here’s What’s Trending In Key Specialty Meetings Sectors

Breaking Down the Trends, Factors, & Innovations Impacting Specialty Meeting Sectors This is more than a road to recovery, this is the future...

Case Studies

Planning L.A.’s Comeback

Planning L.A.’s Comeback Amidst a global setback Discover Los Angeles enters the reopened market with a strong Comeback! This impactful branded messaging accompanies...

Digital Marketing Insights

8 Insights for Developing Meetings Marketing Content Calendars

8 Insights for Developing Meetings Marketing Content Calendars Tips for Revamping Your Social Media and Content Calendars to Leverage Your DMO’s Marketing Efforts...

Case Studies

Teamwork Makes the Branson Meetings Destination Dream Work

Explore Branson a Case Study on “Integrated Media and Team” Integrated media is the unification of different media formats, elements and techniques to...

Case Studies

A Destination Partnership Built On a Strong Foundation & Innovation

Visit Park City “Strength in Length” Case Study Digital Edge and Visit Park City’s partnership started from humble beginnings in 2016. With a...

Digital Marketing Insights

Digital Edge Tips for Meetings Marketing Recovery Campaign Targeting

Are Your Meetings Marketing Recovery Campaigns Targeting the Right Planners? Digital Edge Tips to Assist in Campaign Targeting As we start launching our...

Digital Marketing Insights

Digital Edge Does Baltimore, MD for DI Annual

Destinations International’s Annual Convention in Baltimore Was a Huge Success for More Than 800 In-Person Attendees The main meetings & conventions themes were...

Digital Marketing Insights MPI WEC Conference - Digital Edge

5 Key Takeaways from MPI WEC

After more than a year of lockdowns, it felt so good to be at MPI’s WEC in Las Vegas, June 15-17. To kick...

Meetings and Conventions Destination Virtual FAMs - Digital Edge Blog Image

Virtual FAM Tours That Will Keep Selling Your Destination

Dwight D. Eisenhower once said, “Plans are nothing; planning is everything.” And Dwight E.’s notion seemed to ring truest to everyone in our...

Meetings and Conventions Destination Sales

How Destination Sales Has Forever Changed

Incorporating Hybrid Isn’t Just For Planners & Events — Salespeople will be Hybrid, too.   Destination sales are forever changed after more than...

Destination Marketing Gen Z Meeting Attendees - Blog Image

The Future Meeting Attendee is Gen Z

“We are digital natives, and we do understand online, but that doesn’t mean that we want every single experience of our lives to...

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