Virtual FAM Tours That Will Keep Selling Your Destination
Dwight D. Eisenhower once said, “Plans are nothing; planning is everything.” And Dwight E.’s notion seemed to ring truest to everyone in our industry during COVID, didn’t it? If you’re a DMO/CVB sales or marketing professional, then you know better than most that when it comes to meeting and event planners, the planning doesn’t stop—and […]
How Destination Sales Has Forever Changed
Incorporating Hybrid Isn’t Just For Planners & Events — Salespeople will be Hybrid, too. Destination sales are forever changed after more than a year of working in a virtual environment. Salespeople have had to be nimble and adapt to an entirely new way of operating during the pandemic. While things start to go back […]
The Future Meeting Attendee is Gen Z
“We [Gen Z] are digital natives, and we do understand online, but that doesn’t mean that we want every single experience of our lives to be online. We’re a generation that just also really values experiences.” – Gretta Kissell, Managing Partner, JUV Consulting They may be young, but come off as wise beyond their […]
The Confidence-Boosting Site DMOs Are Sharing With Partners & Event Organizers
Let’s show the world meetings can and are happening safely with key protocols in place, and help destinations everywhere on the path to recovery. Planners have indicated in study after study that they need proof that meetings are happening and that they are being held safely. Thus, the U.S. Travel Association, under the Meetings Mean […]
COVID-19 Will Force Destinations to Evaluate & Enhance Their Convention Services Offerings
Let’s Use This as an Opportunity to Innovate Our Approach to Services There’s no question that COVID-19 has severely impacted the travel industry and meetings and conventions greatly. But, with every challenge, there is an opportunity to take a step back and innovate for the better. Let’s take this challenge as an opportunity to enhance […]
Recap: The CVB & the Future of the Meetings Industry
Digital Edge was fortunate to partner with Destination Analysts and Miles Partnership on The CVB & The Future of the Meetings Industry 2020 study. Destinations International shared the study findings via their webinar on February 10, 2021. This study and webinar conversation had so many great insights, so we thought it was important to recap […]
Planning through a Pandemic: This CVB’s Virtual FAM Tour
Experience Grand Rapids’ Virtual FAM Tour During a pandemic, Michigan’s second-largest city leveraged technology, entertainment value, and sales and marketing strategy through a virtual FAM tour to stir up destination awareness and future interest in business travel. The Brief Backstory: Hello COVID-19. Goodbye in-person site visits. What’s a destination marketing organization to do when travel […]
The Strength in Numbers
How Collaborative Industry Partnerships with Cvent and HelmsBriscoe Help Maximize Your DMO’s ROI Digital Edge recently had the pleasure of hosting a webinar on how destinations can leverage their partnerships with HelmsBriscoe and Cvent to aid in the recovery response for COVID-19. The recording of the webinar, The Strength in Numbers, is available on our […]
Boise CVB’s Recovery Campaign During COVID-19
Author, public speaker, and B2B Institute Research Fellow Peter Fields wrote in one of his early 2020 articles, “Brand advertising is not about profiting in recession, it is about capitalizing on recovery.” Boise CVB is one of our clients who understood the importance and potential impact of this notion. A case study in point. In […]
Ready to Leave Behind the Dry Meetings Marketing?
Often, B2B marketing is considered the stepchild of creativity. But, your DMO can significantly improve meetings marketing by infusing new ideas into those marketing campaigns. You need creativity to stand out in the destination marketing world for both traditional and online channels. Planners have become more sophisticated and now expect cutting-edge digital campaigns. Your […]