DE Wishes You a Happy Holiday Season!
HAPPY HOLIDAYS FROM THE DIGIBUNCH! In quarantine, we’ve all had a little more time on our hands, and our team has discovered some great hacks, tools and tricks out there on the interwebs that we know you’ll find useful. Enjoy this freak show list of websites both strange and useful from the far stretches of […]
Boise CVB’s Recovery Campaign During COVID-19
Author, public speaker, and B2B Institute Research Fellow Peter Fields wrote in one of his early 2020 articles, “Brand advertising is not about profiting in recession, it is about capitalizing on recovery.” Boise CVB is one of our clients who understood the importance and potential impact of this notion. A case study in point. In […]
Ready to Leave Behind the Dry Meetings Marketing?
Often, B2B marketing is considered the stepchild of creativity. But, your DMO can significantly improve meetings marketing by infusing new ideas into those marketing campaigns. You need creativity to stand out in the destination marketing world for both traditional and online channels. Planners have become more sophisticated and now expect cutting-edge digital campaigns. Your […]
DMOs, Grow Your Meetings Business with These Tactics
The key to DMOs growing meetings business right now: develop community partnerships. Now and in the wake of COVID-19, DMO marketing strategies are and will be shifting. Your organization will need to continue to be resilient, selling and marketing to planners differently by finding group business within your destination and growing meetings business where your […]
How These DMOs Stayed Top of Mind in the Lowest of Times
As questions and concerns feverishly swirled around the future of the meetings and conventions industry during COVID-19, one common question stuck with Digital Edge…and we ran with it. “How can we help others find value in us, even in today’s challenging environment?” The answer was simple. Evaluate your current resources, and don’t panic. Although this […]
A Look at the Post-COVID Meeting Planner Persona
Meeting planners today are facing unprecedented uncertainty in the wake of COVID-19. From cancellations and postponements to venue closures and the shift to hybrid and digital events, the hospitality industry has been in a constant state of flux, and planners are struggling to adapt. One thing is for certain though—people are anxious to meet in […]
The Modern Day Meeting Planner: Millennial Meeting Planner
Millennial-age meeting planners and attendees have been pushing for more modern meeting design and advanced event technology for years, but the meetings industry, at large, has been slow to implement changes because industry leaders don’t take young meeting planners seriously enough. Download Millennial Persona Millennial planners want to emphasize that it is more of a […]
Getting Casper “Open for Business”
First things first: This isn’t our first rodeo. Casper is a small town in Wyoming. But what it lacks in size, it makes up for in a unique assortment of outdoor adventures and a rich history rooted in Western hospitality. With safety measures securely in place and the Casper Events Center and surrounding saloons waxing […]
Expert Takeaways – Navigating a COVID-19 World
Digital Edge has been keeping a pulse on the latest insights, responses, and actions from industry experts as they pertain to meetings & conventions navigating through the world of COVID-19. Here are our key takeaways. [Visual Learner? See the Breakdown] The Reality: Percent of Planning Possibilities A common action that the meetings & conventions industry […]
Reaching Millennial Meeting Planners
Millennial Meeting Planners What They Are Like, How They Differ and What You Can Do to Reach Them Why Is Everyone Talking About Millennial Planners? The average age of meeting planners is 36.5 years old, and the majority of planners fall into the millennial category. It’s quite clear that this age cohort is of […]