Tips for the Destination Marketing Creatives
Like a 1960s Nancy Claster calling out to all of her viewership through her magic mirror, I’m looking out: “I see Johnny, and Suzie, and Veronica, and Bobby, and Martin…….” Regardless of your name or your game, if you answer ‘yes’ to any of the following questions, you’ve come to the right place. Do you […]
Recap: The CVB & the Future of the Meetings Industry
Digital Edge was fortunate to partner with Destination Analysts and Miles Partnership on The CVB & The Future of the Meetings Industry 2020 study. Destinations International shared the study findings via their webinar on February 10, 2021. This study and webinar conversation had so many great insights, so we thought it was important to recap […]
Planning through a Pandemic: This CVB’s Virtual FAM Tour
Experience Grand Rapids’ Virtual FAM Tour During a pandemic, Michigan’s second-largest city leveraged technology, entertainment value, and sales and marketing strategy through a virtual FAM tour to stir up destination awareness and future interest in business travel. The Brief Backstory: Hello COVID-19. Goodbye in-person site visits. What’s a destination marketing organization to do when travel […]
The Strength in Numbers
How Collaborative Industry Partnerships with Cvent and HelmsBriscoe Help Maximize Your DMO’s ROI Digital Edge recently had the pleasure of hosting a webinar on how destinations can leverage their partnerships with HelmsBriscoe and Cvent to aid in the recovery response for COVID-19. The recording of the webinar, The Strength in Numbers, is available on our […]
DE Wishes You a Happy Holiday Season!
HAPPY HOLIDAYS FROM THE DIGIBUNCH! In quarantine, we’ve all had a little more time on our hands, and our team has discovered some great hacks, tools and tricks out there on the interwebs that we know you’ll find useful. Enjoy this freak show list of websites both strange and useful from the far stretches of […]
Boise CVB’s Recovery Campaign During COVID-19
Author, public speaker, and B2B Institute Research Fellow Peter Fields wrote in one of his early 2020 articles, “Brand advertising is not about profiting in recession, it is about capitalizing on recovery.” Boise CVB is one of our clients who understood the importance and potential impact of this notion. A case study in point. In […]
Ready to Leave Behind the Dry Meetings Marketing?
Often, B2B marketing is considered the stepchild of creativity. But, your DMO can significantly improve meetings marketing by infusing new ideas into those marketing campaigns. You need creativity to stand out in the destination marketing world for both traditional and online channels. Planners have become more sophisticated and now expect cutting-edge digital campaigns. Your […]
DMOs, Grow Your Meetings Business with These Tactics
The key to DMOs growing meetings business right now: develop community partnerships. Now and in the wake of COVID-19, DMO marketing strategies are and will be shifting. Your organization will need to continue to be resilient, selling and marketing to planners differently by finding group business within your destination and growing meetings business where your […]
How These DMOs Stayed Top of Mind in the Lowest of Times
As questions and concerns feverishly swirled around the future of the meetings and conventions industry during COVID-19, one common question stuck with Digital Edge…and we ran with it. “How can we help others find value in us, even in today’s challenging environment?” The answer was simple. Evaluate your current resources, and don’t panic. Although this […]
A Look at the Post-COVID Meeting Planner Persona
Meeting planners today are facing unprecedented uncertainty in the wake of COVID-19. From cancellations and postponements to venue closures and the shift to hybrid and digital events, the hospitality industry has been in a constant state of flux, and planners are struggling to adapt. One thing is for certain though—people are anxious to meet in […]