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Meetings and Conventions

Digital Marketing Insights b2b marketing

Marketing to Meeting Planners (B2B) vs. Leisure Visitors (B2C) – What’s the Difference?

Over the last several years of working exclusively with CVBs/DMOs while specializing in meetings...
Destination Marketing

How to Leverage Your Meetings Marketing & Collaborate with Economic Development 

How to Leverage Your Meetings Marketing & Collaborate with Economic Development  DMOU Podcast with...
Destination Marketing

Don’t Skimp on Building Your Email Database

One of the most influential marketing channels for your meetings marketing campaign is email....
Destination Marketing

Overcoming Sales Team’s Challenges with Meetings Marketing Strategies

We know from experience (having worked for CVBs on the marketing and sales side)...
Destination Marketing

Questions to Guide Your DMO’s Website Content Audit

For most of us, outdated or erroneous content is right up there with its...
Destination Marketing

Site Inspections that Win Meetings Business

As industry veterans, we know that once you can get a planner in for...
Destination Marketing

DI’s CMO Summit Brings Out the Entrepreneurial Spirit of Destination Marketers

From Jim Schlesker opening keynote on fast growth organizations to Refinery 29 CEO Piera...
Destination Marketing

How DMOs Can Change Planner Perceptions & Misconceptions of Their Destination

Perception builds expectation. People’s perception of a destination is built on reputation, assumptions and...
Destination Marketing

Wellness Whitepaper Becomes One DMO’s Most Popular Tool for Planners

Here’s an interesting stat: Wellness tourism grew twice as fast as overall tourism in...
Digital Marketing Insights Featured Image for Thought Leadership Post

How Thought Leadership Drives Demand Generation for DMOs

Recap: How Thought Leadership Drives Demand Generation for DMOs Have you checked out LinkedIn’s...
Destination Marketing Social Media Distribution Image - Digital Edge

Tips for DMOs: Social Distribution for M&C Content

Ashley VaughanDigital Media Specialist Ashley is Digital Edge’s Digital Media Specialist. She takes joy...
Meetings and Conventions Targeting Meeting Planners Image - Digital Edge

Group Sales Teams: Close Business … Then Close More.

A few thoughtful marketing efforts can help your DMO close more sales. Take note!...
Meetings and Conventions Digital Edge Medical Meetings Recap Image

Recap: The Physicians Perspective on Meetings & Events

Doctor’s Orders: The Physicians Perspective on Meetings & Events by American Express Meetings +...
Meetings and Conventions Tradeshow crowd image

Get More Asses in Your Aisle: 3 Digital Marketing Trade Show Tactics

  We’ve observed a lot from hanging around the trade show scene for years. ...
Destination Marketing

A DMO’s Quick Guide: Email Marketing to Meeting Planners

3.2 BILLION email accounts across the globe* … and growing. We wanted to set...
Destination Marketing DMO Meetings Marketing Image

Four LinkedIn Do’s & Don’ts for DMO Meetings Marketing

We all know that social media has slowly but surely taken over the world....
Case Studies Atlanta CVB - Citywide Campaign

Atlanta Championship Getaway Campaign: a Citywide Focus

  Atlanta Championship Getaway Campaign: a Citywide Focus Digital Edge’s mixed-media approach creatively heightened...

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Digital Edge is an agency committed to providing Destination Marketing Organizations (DMOs) across the globe with cutting-edge digital marketing solutions, off-the-charts creativity and meetings marketing expertise they can’t find elsewhere.