ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22

A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital Edge was asked to lead the first ever meetings marketing session at #ESTO22 in Grand Rapids and we worked to make sure this was a session that was totally different from other […]

Helping Destination Sales Teams Leverage LinkedIn

Training Teams to Become Social Sellers  Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume of activity and interest truly hit a peak immediately after the start of the pandemic.  Today, LinkedIn training and support is one of the top services our convention and visitors bureau clients […]

The Future of Meetings & Events Research 2022

How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are.  As we leave behind the road to recovery and the rhythm of log on, greet and repeat virtually, we look into the future of meeting safely and we happily welcome the statistics […]

Running on Empty? Why Your Lead Pipeline Keeps Drying Up.

No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a lead fairy with a magic wand”? If only. As a team of marketing professionals with years of experience, we not only get meetings marketing but also have a deep bench of teammates […]

Here’s What’s Trending In Key Specialty Meetings Sectors

Breaking Down the Trends, Factors, & Innovations Impacting Specialty Meeting Sectors This is more than a road to recovery, this is the future of the event and meetings marketing industry. These new ideas and changes are not fads but are real, permanent, and here to stay. Now more common than ever before, virtual and hybrid […]

Planning L.A.’s Comeback

Planning L.A.’s Comeback Amidst a global setback Discover Los Angeles enters the reopened market with a strong Comeback! This impactful branded messaging accompanies the DMO’s new and improved logo which “embraces the optimistic spirit of Angelenos, while inviting visitors to discover a destination that celebrates personal freedom under a sun of infinite possibilities.” Digital Edge […]

8 Insights for Developing Meetings Marketing Content Calendars

8 Insights for Developing Meetings Marketing Content Calendars Tips for Revamping Your Social Media and Content Calendars to Leverage Your DMO’s Marketing Efforts First Things First: Have a Plan for Planning Ahead Before you start creating your content calendar, document your goals so you and your team can follow along and understand what pillars and […]

Digital Edge Tips for Meetings Marketing Recovery Campaign Targeting

Are Your Meetings Marketing Recovery Campaigns Targeting the Right Planners? Digital Edge Tips to Assist in Campaign Targeting As we start launching our meetings marketing recovery campaigns, it’s important to hone in on the right audience for your destination. If your destination has a convention center, it is most likely going to need to be […]

Digital Edge Does Baltimore, MD for DI Annual

Destinations International’s Annual Convention in Baltimore Was a Huge Success for More Than 800 In-Person Attendees The main meetings & conventions themes were workforce development issues, service quality standards & destination staffing needs This week, Destinations International hosted its Annual Convention in Baltimore, Maryland, bringing together more than 800 industry professionals in person for the […]

5 Key Takeaways from MPI WEC

After more than a year of lockdowns, it felt so good to be at MPI’s WEC in Las Vegas, June 15-17. To kick start the week’s events, I even got upgraded to a Delta One Suite—a sign of many good things to come. My fellow co-founder Shirley Smith and I, along with our VP of […]