ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22
A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital...
Helping Destination Sales Teams Leverage LinkedIn
Training Teams to Become Social Sellers Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume...
The Future of Meetings & Events Research 2022
How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. ...
Running on Empty? Why Your Lead Pipeline Keeps Drying Up.
No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a...
Here’s What’s Trending In Key Specialty Meetings Sectors
Breaking Down the Trends, Factors, & Innovations Impacting Specialty Meeting Sectors This is more than a road to recovery, this is the future...
Planning L.A.’s Comeback
Planning L.A.’s Comeback Amidst a global setback Discover Los Angeles enters the reopened market with a strong Comeback! This impactful branded messaging accompanies...
8 Insights for Developing Meetings Marketing Content Calendars
8 Insights for Developing Meetings Marketing Content Calendars Tips for Revamping Your Social Media and Content Calendars to Leverage Your DMO’s Marketing Efforts...
Digital Edge Tips for Meetings Marketing Recovery Campaign Targeting
Are Your Meetings Marketing Recovery Campaigns Targeting the Right Planners? Digital Edge Tips to Assist in Campaign Targeting As we start launching our...
Digital Edge Does Baltimore, MD for DI Annual
Destinations International’s Annual Convention in Baltimore Was a Huge Success for More Than 800 In-Person Attendees The main meetings & conventions themes were...
5 Key Takeaways from MPI WEC
After more than a year of lockdowns, it felt so good to be at MPI’s WEC in Las Vegas, June 15-17. To kick...
Virtual FAM Tours That Will Keep Selling Your Destination
Dwight D. Eisenhower once said, “Plans are nothing; planning is everything.” And Dwight E.’s notion seemed to ring truest to everyone in our...
How Destination Sales Has Forever Changed
Incorporating Hybrid Isn’t Just For Planners & Events — Salespeople will be Hybrid, too. Destination sales are forever changed after more than...
The Future Meeting Attendee is Gen Z
“We are digital natives, and we do understand online, but that doesn’t mean that we want every single experience of our lives to...
The Confidence-Boosting Site DMOs Are Sharing With Partners & Event Organizers
Let’s show the world meetings can and are happening safely with key protocols in place, and help destinations everywhere on the path to...
COVID-19 Will Force Destinations to Evaluate & Enhance Their Convention Services Offerings
Let’s Use This as an Opportunity to Innovate Our Approach to Services There’s no question that COVID-19 has severely impacted the travel industry...
Recap: The CVB & the Future of the Meetings Industry
Digital Edge was fortunate to partner with Destination Analysts and Miles Partnership on The CVB & The Future of the Meetings Industry 2020...
Planning through a Pandemic: This CVB’s Virtual FAM Tour
Experience Grand Rapids’ Virtual FAM Tour During a pandemic, Michigan’s second-largest city leveraged technology, entertainment value, and sales and marketing strategy through a...
The Strength in Numbers
Mya SurrencyCo-Founder with 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...
