6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention)
Get to them … The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your...
Digital Edge Marketing
Digital Edge. Edgier Marketing.
Get to them … The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your...
Design is not about just making things “pop” or look cool. Fundamentally, design must serve a purpose and communicate an idea effectively. More...
Having returned from two industry conferences, the future of the meetings and conventions industry isn’t quite where any of us want it to...
How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. ...
8 Insights for Developing Meetings Marketing Content Calendars Tips for Revamping Your Social Media and Content Calendars to Leverage Your DMO’s Marketing Efforts...
Explore Branson a Case Study on “Integrated Media and Team” Integrated media is the unification of different media formats, elements and techniques to...
Visit Park City “Strength in Length” Case Study Digital Edge and Visit Park City’s partnership started from humble beginnings in 2016. With a...
Are Your Meetings Marketing Recovery Campaigns Targeting the Right Planners? Digital Edge Tips to Assist in Campaign Targeting As we start launching our...
Destinations International’s Annual Convention in Baltimore Was a Huge Success for More Than 800 In-Person Attendees The main meetings & conventions themes were...
After more than a year of lockdowns, it felt so good to be at MPI’s WEC in Las Vegas, June 15-17. To kick...
“We are digital natives, and we do understand online, but that doesn’t mean that we want every single experience of our lives to...
Andrew WoodsCreative Director “Andrew is the resident Wild Card at Digital Edge, lending his hand to general jobbing that includes pre and post...
Digital Edge was fortunate to partner with Destination Analysts and Miles Partnership on The CVB & The Future of the Meetings Industry 2020...
The key to DMOs growing meetings business right now: develop community partnerships. Now and in the wake of COVID-19, DMO marketing strategies are...
Millennial-age meeting planners and attendees have been pushing for more modern meeting design and advanced event technology for years, but the meetings industry,...
Digital Edge has been keeping a pulse on the latest insights, responses, and actions from industry experts as they pertain to meetings &...
Millennial Meeting Planners What They Are Like, How They Differ and What You Can Do to Reach Them Why Is Everyone Talking...
“When times are good, you should advertise. When times are bad, you must advertise.” This adage from advertising pioneer Bruce Barton is more...