6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention)
Get to them … The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your...
DMOs Take Note: Thoughtful Design Makes Information Accessible
Design is not about just making things “pop” or look cool. Fundamentally, design must serve a purpose and communicate an idea effectively. More...
A Summary of the Summits & Key Takeaways
Having returned from two industry conferences, the future of the meetings and conventions industry isn’t quite where any of us want it to...
The Future of Meetings & Events Research 2022
How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. ...
8 Insights for Developing Meetings Marketing Content Calendars
8 Insights for Developing Meetings Marketing Content Calendars Tips for Revamping Your Social Media and Content Calendars to Leverage Your DMO’s Marketing Efforts...
Teamwork Makes the Branson Meetings Destination Dream Work
Explore Branson a Case Study on “Integrated Media and Team” Integrated media is the unification of different media formats, elements and techniques to...
A Destination Partnership Built On a Strong Foundation & Innovation
Visit Park City “Strength in Length” Case Study Digital Edge and Visit Park City’s partnership started from humble beginnings in 2016. With a...
Digital Edge Tips for Meetings Marketing Recovery Campaign Targeting
Are Your Meetings Marketing Recovery Campaigns Targeting the Right Planners? Digital Edge Tips to Assist in Campaign Targeting As we start launching our...
Digital Edge Does Baltimore, MD for DI Annual
Destinations International’s Annual Convention in Baltimore Was a Huge Success for More Than 800 In-Person Attendees The main meetings & conventions themes were...
5 Key Takeaways from MPI WEC
After more than a year of lockdowns, it felt so good to be at MPI’s WEC in Las Vegas, June 15-17. To kick...
The Future Meeting Attendee is Gen Z
“We are digital natives, and we do understand online, but that doesn’t mean that we want every single experience of our lives to...
Tips for the Destination Marketing Creatives
Andrew WoodsCreative Director “Andrew is the resident Wild Card at Digital Edge, lending his hand to general jobbing that includes pre and post...
Recap: The CVB & the Future of the Meetings Industry
Digital Edge was fortunate to partner with Destination Analysts and Miles Partnership on The CVB & The Future of the Meetings Industry 2020...
DMOs, Grow Your Meetings Business with These Tactics
The key to DMOs growing meetings business right now: develop community partnerships. Now and in the wake of COVID-19, DMO marketing strategies are...
The Modern Day Meeting Planner: Millennial Meeting Planner
Millennial-age meeting planners and attendees have been pushing for more modern meeting design and advanced event technology for years, but the meetings industry,...
Expert Takeaways – Navigating a COVID-19 World
Digital Edge has been keeping a pulse on the latest insights, responses, and actions from industry experts as they pertain to meetings &...
Reaching Millennial Meeting Planners
Millennial Meeting Planners What They Are Like, How They Differ and What You Can Do to Reach Them Why Is Everyone Talking...
4 Tactics for CVBs to Consider When Running Media in Today’s Climate
“When times are good, you should advertise. When times are bad, you must advertise.” This adage from advertising pioneer Bruce Barton is more...
