Digital Edge Wins 3 MUSE Creative Awards in 2023
With over 100 years of collective experience in marketing for destination organizations, Digital Edge has succeeded in B2B creative work for clients from Hawaii to Maine – and everywhere in between. And we’ve done it all with a growing team of bright and badass marketers. Here’s the latest on the three MUSE Creative Awards we […]
6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention)
Get to them … The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your storytellers. There is room for a new model for destination organizations when it comes to sustainable tourism. There’s no blueprint for every destination. Organizations are heading towards a future of open-source solutions. […]
DMOs Take Note: Thoughtful Design Makes Information Accessible
Design is not about just making things “pop” or look cool. Fundamentally, design must serve a purpose and communicate an idea effectively. More importantly, solve problems for users while employing empathy. Empathy, which is defined as the ability to understand and share the feelings of another, is a word getting tossed around a lot recently […]
A Summary of the Summits & Key Takeaways
Having returned from two industry conferences, the future of the meetings and conventions industry isn’t quite where any of us want it to be, as we are still facing serious challenges post pandemic. As premier partners with Destinations International, Digital Edge participated in the Convention Sales & Services Summit and the CEO Summit where we […]
The Future of Meetings & Events Research 2022
How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. As we leave behind the road to recovery and the rhythm of log on, greet and repeat virtually, we look into the future of meeting safely and we happily welcome the statistics […]
8 Insights for Developing Meetings Marketing Content Calendars
8 Insights for Developing Meetings Marketing Content Calendars Tips for Revamping Your Social Media and Content Calendars to Leverage Your DMO’s Marketing Efforts First Things First: Have a Plan for Planning Ahead Before you start creating your content calendar, document your goals so you and your team can follow along and understand what pillars and […]
Teamwork Makes the Branson Meetings Destination Dream Work
Explore Branson a Case Study on “Integrated Media and Team” Integrated media is the unification of different media formats, elements and techniques to relay information or advertisements. Integrated team is a system of collaboration working between all of those involved in the delivery of a project on a day to day basis. Integrate these two […]
A Destination Partnership Built On a Strong Foundation & Innovation
Visit Park City “Strength in Length” Case Study Digital Edge and Visit Park City’s partnership started from humble beginnings in 2016. With a need to raise awareness for meetings in the destination during their shoulder season (Spring and Summer), Digital Edge was tasked with creating an integrated meetings marketing strategy and campaign that aligns with […]
Digital Edge Tips for Meetings Marketing Recovery Campaign Targeting
Are Your Meetings Marketing Recovery Campaigns Targeting the Right Planners? Digital Edge Tips to Assist in Campaign Targeting As we start launching our meetings marketing recovery campaigns, it’s important to hone in on the right audience for your destination. If your destination has a convention center, it is most likely going to need to be […]
Digital Edge Does Baltimore, MD for DI Annual
Destinations International’s Annual Convention in Baltimore Was a Huge Success for More Than 800 In-Person Attendees The main meetings & conventions themes were workforce development issues, service quality standards & destination staffing needs This week, Destinations International hosted its Annual Convention in Baltimore, Maryland, bringing together more than 800 industry professionals in person for the […]