Break Down Digital Marketing Silos
Five Strategies to Break Down Digital Marketing Silos and Integrate Your Digital Marketing It’s no secret that as digital marketing becomes increasingly sophisticated, it’s more important than ever for brands to have a cohesive, integrated marketing plan. Ensuring a consistent customer experience depends on aligning your overall strategy with channel-specific strategies. Equally important is breaking […]
Florida/Georgia Game Leisure Promotion
Tens of thousands of football fans descend on Northeast Florida every year for the Florida-Georgia game. To capitalize on the rivalry event, the Amelia Island Tourist Development Council tapped Digital Edge to create a 30-day Florida/Georgia Game leisure promotion to drive Island visitation. Client Goals: Create demand for Amelia Island, targeting University of Georgia fans […]
Top Three Benefits of Hiring a Small Digital Marketing Agency
So you need to hire a digital marketing agency. Where do you begin to look? The conventional choice may be to go with the traditional behemoth of an agency, the one with the big name, the one with hundreds of employees, the one that’s been around since the Mad Men era. But if you’re looking for quick responses, flexible employees with years of varying experience and big ideas, then working with a small digital marketing agency might be for you.
Do You Understand the Next Generation of Meeting Professionals?
A brand new study from Meetings Mean Business & Skift, details what the next generation of meeting professionals is looking for and how they think.
What Meeting Planners Want
Do you know what meeting planners want from a DMO/CVB?
It boils down to these three things:
- Detailed insider knowledge
- Immediate response
- Act as educated consultant & unbiased advisor
Are you using the wrong images in your creative?
In a recent study by Travel Technology News, blue backgrounds on digital creative perform best and those that are animated perform 7% higher conversion rate.
Smith and Surrency Digital Marketing is Now Digital Edge
JACKSONVILLE, FL – Smith and Surrency announced today that effective immediately, it is now Digital Edge. The four-year-old digital marketing firm based in Jacksonville, FL changed its name and brand image to reflect its core competencies in digital marketing, web development and online media management.
Personalization Increasing Focus as Brands Concentrate on Customer Experience
Everything is part of the customer experience. From the moment a prospect sees an ad the customer experience has begun and it doesn’t end until the relationship does.
Visual Content Marketing – It’s Ok to be Repetitive
So, we all know that visual content marketing is the name of the game today. If you need proof, here are some facts to help you jump on the visual marketing bandwagon.
Some facts:
- The number of video content posts has increased by 75 percent worldwide
- In the United States, the number of video content posts has increased by an astounding 94 percent.
- 70 percent of marketers reported that they plan to increase their use of visual content in the coming year, according to Social Media Examiner
Interesting Take on the Rise of the Boutique Destination
Skift magazine recently published an article on The Rise of the Boutique Destination that described how smaller destinations are able to use digital marketing techniques to break through and reach consumers. Many smaller destinations that focus on what makes them unique and showcase the local products and businesses are finding great success.